Coverart for item
The Resource --And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski

--And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski

Label
--And the clients went wild! : how savvy professionals win all the business they want
Title
--And the clients went wild!
Title remainder
how savvy professionals win all the business they want
Statement of responsibility
Maribeth Kuzmeski
Title variation
How savvy professionals win all the business they want
Creator
Subject
Language
eng
Summary
"While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ... And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right? Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with ... And the Clients Went Wild!"--Resource description page
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Kuzmeski, Maribeth
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Customer services
  • Success in business
  • Social media
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Customer services
  • Marketing
  • Social media
  • Success in business
Label
--And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Executive summary : the five core principles for turning clients and prospects into raving fans -- First principle : what are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : focus your marketing on benefits, results, and a call to action : what's really in it for them -- Third principle : go viral! : create memorable impactful messaging worthy of a pass-along -- Fourth principle : leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : the critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful e-mail and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today
Control code
702369060
Dimensions
unknown
Extent
1 online resource (xvii, 270 pages)
Form of item
online
Isbn
9780470769898
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470601761
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000084
  • f6335f73-bc57-4d9d-a4e8-958813b7e43e
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)702369060
Label
--And the clients went wild! : how savvy professionals win all the business they want, Maribeth Kuzmeski
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Executive summary : the five core principles for turning clients and prospects into raving fans -- First principle : what are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : focus your marketing on benefits, results, and a call to action : what's really in it for them -- Third principle : go viral! : create memorable impactful messaging worthy of a pass-along -- Fourth principle : leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : the critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful e-mail and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today
Control code
702369060
Dimensions
unknown
Extent
1 online resource (xvii, 270 pages)
Form of item
online
Isbn
9780470769898
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470601761
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000084
  • f6335f73-bc57-4d9d-a4e8-958813b7e43e
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)702369060

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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