Coverart for item
The Resource 6 steps to free publicity, Marcia Yudkin

6 steps to free publicity, Marcia Yudkin

Label
6 steps to free publicity
Title
6 steps to free publicity
Statement of responsibility
Marcia Yudkin
Title variation
Six steps to free publicity
Creator
Subject
Language
eng
Summary
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of Six Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques - from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: -Getting started - how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. -How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. -How to perform on radio, TV, or the Web like a pro. -Publicity writing tips that ensure you'll be easily found online through search engines. -Strategies for building an audience of fervent fans online or within a geographical or special-interest community. -A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read Six Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Yudkin, Marcia
Dewey number
659
Index
index present
LC call number
HD59
LC item number
.Y83 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Industrial publicity
  • Press releases
  • Small business
  • Small business
  • BUSINESS & ECONOMICS
  • Industrial publicity
  • Press releases
  • Small business
  • Small business
  • Management Styles & Communication
  • Management
  • Business & Economics
Label
6 steps to free publicity, Marcia Yudkin
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 261-277) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going
Control code
703155087
Dimensions
unknown
Edition
3rd ed.
Extent
1 online resource (287 pages)
File format
unknown
Form of item
online
Isbn
9781601639066
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000055
  • 4d289014-69b3-4c9c-b094-78fd51746742
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)703155087
Label
6 steps to free publicity, Marcia Yudkin
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 261-277) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going
Control code
703155087
Dimensions
unknown
Edition
3rd ed.
Extent
1 online resource (287 pages)
File format
unknown
Form of item
online
Isbn
9781601639066
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000055
  • 4d289014-69b3-4c9c-b094-78fd51746742
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)703155087

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
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      38.946102 -92.330125
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