Coverart for item
The Resource 7 secrets of persuasion : leading-edge neuromarketing techniques to influence anyone, by James C. Crimmins

7 secrets of persuasion : leading-edge neuromarketing techniques to influence anyone, by James C. Crimmins

Label
7 secrets of persuasion : leading-edge neuromarketing techniques to influence anyone
Title
7 secrets of persuasion
Title remainder
leading-edge neuromarketing techniques to influence anyone
Statement of responsibility
by James C. Crimmins
Title variation
Seven secrets of persuasion
Creator
Author
Subject
Language
eng
Summary
Annotation
Cataloging source
UMI
http://library.link/vocab/creatorName
Crimmins, James C
Illustrations
illustrations
Index
index present
LC call number
BF637.P4
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Persuasion (Psychology)
  • Influence (Psychology)
  • Influence (Psychology)
  • Persuasion (Psychology)
Summary expansion
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person a husband, child, or boss or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don t know why they do what they do.Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.Transform your candidate, service, or product into the one people want by utilizing what psychologists call the fundamental attribution error. "
Label
7 secrets of persuasion : leading-edge neuromarketing techniques to influence anyone, by James C. Crimmins
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
959983333
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781632650603
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000790
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)959983333
Label
7 secrets of persuasion : leading-edge neuromarketing techniques to influence anyone, by James C. Crimmins
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
959983333
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9781632650603
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000790
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)959983333

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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