The Resource A case study of NPR music
A case study of NPR music
Resource Information
The item A case study of NPR music represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item A case study of NPR music represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a digital space for audience interaction around music celebration and discovery, and as an Internet-age model for covering music. Using diffusion of innovation theory and the single-case study method, five overarching observations were made: that creation of NPR Music and creativity within it come in a context of NPR's history of music presentation and its future in the Internet age; that music coverage and digital storytelling necessarily intertwine; that breathing room within the larger organization plus the passion of the music team results in steady productivity; that extending the conversation with audiences is a priority; and that staffers are first and foremost music advocates. NPR Music points the way for established news media to take something for which they have been known and expand it in a fresh way within their organizations. It serves as a model for in-depth, multi-platform coverage of any topic that would be made richer by the "click here" experience. It shows how news organizations can encourage audience investment because users can interact with the curating team and with one another around particular areas of coverage. It also shows how audiences can have a voice in the creative process, the product, and ensuing conversations
- Language
- eng
- Extent
- 1 online resource (vi, 68 pages)
- Note
- Advisor: George Kennedy
- Label
- A case study of NPR music
- Title
- A case study of NPR music
- Language
- eng
- Summary
- The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a digital space for audience interaction around music celebration and discovery, and as an Internet-age model for covering music. Using diffusion of innovation theory and the single-case study method, five overarching observations were made: that creation of NPR Music and creativity within it come in a context of NPR's history of music presentation and its future in the Internet age; that music coverage and digital storytelling necessarily intertwine; that breathing room within the larger organization plus the passion of the music team results in steady productivity; that extending the conversation with audiences is a priority; and that staffers are first and foremost music advocates. NPR Music points the way for established news media to take something for which they have been known and expand it in a fresh way within their organizations. It serves as a model for in-depth, multi-platform coverage of any topic that would be made richer by the "click here" experience. It shows how news organizations can encourage audience investment because users can interact with the curating team and with one another around particular areas of coverage. It also shows how audiences can have a voice in the creative process, the product, and ensuing conversations
- Cataloging source
- MUU
- http://library.link/vocab/creatorName
- Brixey, Elizabeth K
- Degree
- M.A.
- Dissertation note
- Thesis
- Dissertation year
- 2013.
- Government publication
- government publication of a state province territory dependency etc
- Granting institution
- University of Missouri--Columbia,
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Label
- A case study of NPR music
- Note
- Advisor: George Kennedy
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Control code
- 876615743
- Extent
- 1 online resource (vi, 68 pages)
- Form of item
- online
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)876615743
- Label
- A case study of NPR music
- Note
- Advisor: George Kennedy
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Control code
- 876615743
- Extent
- 1 online resource (vi, 68 pages)
- Form of item
- online
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Specific material designation
- remote
- System control number
- (OCoLC)876615743
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/A-case-study-of-NPR-music/6zqLWHbemgo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/A-case-study-of-NPR-music/6zqLWHbemgo/">A case study of NPR music</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
