The Resource A case study of NPR music

A case study of NPR music

Label
A case study of NPR music
Title
A case study of NPR music
Creator
Author
Subject
Language
eng
Summary
The purpose of this May 2011 case study was to look at NPR Music: to find out what it was, how it worked and what it valued. At that time, it was succeeding as an innovation within a traditional news organization, as a digital space for audience interaction around music celebration and discovery, and as an Internet-age model for covering music. Using diffusion of innovation theory and the single-case study method, five overarching observations were made: that creation of NPR Music and creativity within it come in a context of NPR's history of music presentation and its future in the Internet age; that music coverage and digital storytelling necessarily intertwine; that breathing room within the larger organization plus the passion of the music team results in steady productivity; that extending the conversation with audiences is a priority; and that staffers are first and foremost music advocates. NPR Music points the way for established news media to take something for which they have been known and expand it in a fresh way within their organizations. It serves as a model for in-depth, multi-platform coverage of any topic that would be made richer by the "click here" experience. It shows how news organizations can encourage audience investment because users can interact with the curating team and with one another around particular areas of coverage. It also shows how audiences can have a voice in the creative process, the product, and ensuing conversations
Cataloging source
MUU
http://library.link/vocab/creatorName
Brixey, Elizabeth K
Degree
M.A.
Dissertation note
Thesis
Dissertation year
2013.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia,
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
Label
A case study of NPR music
Instantiates
Publication
Contributor
Thesis advisor
Note
Advisor: George Kennedy
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
876615743
Extent
1 online resource (vi, 68 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)876615743
Label
A case study of NPR music
Publication
Contributor
Thesis advisor
Note
Advisor: George Kennedy
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
876615743
Extent
1 online resource (vi, 68 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)876615743

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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