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The Resource A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms, Andrea Phillips

A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms, Andrea Phillips

Creator
Summary
This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement
Language
eng
Work
Publication
Extent
1 online resource (1 volume)
Note
Includes index
Contents
  • Section I. Introduction to transmedia : Once upon a time ; What is transmedia, anyway? ; Transmedia is more than a marketing gimmick ; Significant prior art to learn from
  • -- Section II. Storytelling : The four creative purposes for transmedia storytelling ; Learn the basics of traditional storytelling ; How story and branding affect marketing ; Writing for transmedia is different ; Online, everything is characterization ; Conveying action across multiple media
  • -- Section III. Structure : Fine-tuning for depth or for scale (not both) ; Special considerations for blockbuster transmedia franchises ; Interactivity creates deeper engagement ; Uses and misuses for user-generated content ; Challenging the audience to act ; Make your audience a character, too
  • -- Section IV. Production : Project management: the unsung necessity ; Finding and keeping a strong core team ; Websites and tech development: DIY or outsourcing?n ; Don't be a jerk on social media ; Email and phone: cheap and effective ; Making and using prerecorded content ; Brining your story into the real world
  • -- Section V. The big picture : How to fund production costs ; And maybe make some profit, too ; Forging your own transmedia career ; Critical legal and ethical considerations ; Get excited and make things
Isbn
9780071791533
Instance
Label
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms
Title
A creator's guide to transmedia storytelling
Title remainder
how to captivate and engage audiences across multiple platforms
Statement of responsibility
Andrea Phillips
Creator
Subject
Genre
Language
eng
Summary
This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement
Member of
Cataloging source
UMI
http://library.link/vocab/creatorDate
1974-
http://library.link/vocab/creatorName
Phillips, Andrea
Dewey number
006.7
Illustrations
illustrations
Index
index present
LC call number
QA76.76.I59
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Digital storytelling
  • Interactive multimedia
  • Internet entertainment industry
  • Marketing
  • Digital storytelling
  • Interactive multimedia
  • Internet entertainment industry
  • Marketing
  • Engineering & Applied Sciences
  • Computer Science
  • Business and Management
Label
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms, Andrea Phillips
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Section I. Introduction to transmedia : Once upon a time ; What is transmedia, anyway? ; Transmedia is more than a marketing gimmick ; Significant prior art to learn from -- -- Section II. Storytelling : The four creative purposes for transmedia storytelling ; Learn the basics of traditional storytelling ; How story and branding affect marketing ; Writing for transmedia is different ; Online, everything is characterization ; Conveying action across multiple media -- -- Section III. Structure : Fine-tuning for depth or for scale (not both) ; Special considerations for blockbuster transmedia franchises ; Interactivity creates deeper engagement ; Uses and misuses for user-generated content ; Challenging the audience to act ; Make your audience a character, too -- -- Section IV. Production : Project management: the unsung necessity ; Finding and keeping a strong core team ; Websites and tech development: DIY or outsourcing?n ; Don't be a jerk on social media ; Email and phone: cheap and effective ; Making and using prerecorded content ; Brining your story into the real world -- -- Section V. The big picture : How to fund production costs ; And maybe make some profit, too ; Forging your own transmedia career ; Critical legal and ethical considerations ; Get excited and make things
Control code
812179983
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780071791533
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613675361
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000168
  • 0167223c-4d67-4d7f-99bd-dd730d7f57ac
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)812179983
Label
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms, Andrea Phillips
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Section I. Introduction to transmedia : Once upon a time ; What is transmedia, anyway? ; Transmedia is more than a marketing gimmick ; Significant prior art to learn from -- -- Section II. Storytelling : The four creative purposes for transmedia storytelling ; Learn the basics of traditional storytelling ; How story and branding affect marketing ; Writing for transmedia is different ; Online, everything is characterization ; Conveying action across multiple media -- -- Section III. Structure : Fine-tuning for depth or for scale (not both) ; Special considerations for blockbuster transmedia franchises ; Interactivity creates deeper engagement ; Uses and misuses for user-generated content ; Challenging the audience to act ; Make your audience a character, too -- -- Section IV. Production : Project management: the unsung necessity ; Finding and keeping a strong core team ; Websites and tech development: DIY or outsourcing?n ; Don't be a jerk on social media ; Email and phone: cheap and effective ; Making and using prerecorded content ; Brining your story into the real world -- -- Section V. The big picture : How to fund production costs ; And maybe make some profit, too ; Forging your own transmedia career ; Critical legal and ethical considerations ; Get excited and make things
Control code
812179983
Dimensions
unknown
Extent
1 online resource (1 volume)
Form of item
online
Isbn
9780071791533
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613675361
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000168
  • 0167223c-4d67-4d7f-99bd-dd730d7f57ac
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)812179983

Subject

Genre

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      38.944491 -92.326012
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      38.946102 -92.330125

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