The Resource A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?, by Katie Artemas

A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?, by Katie Artemas

Label
A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?
Title
A look at how newspaper editors and advertising sales executives communicate
Title remainder
where does the wall stand?
Statement of responsibility
by Katie Artemas
Creator
Contributor
Author
Thesis advisor
Subject
Genre
Language
eng
Summary
This study examined how management executives from news and advertising departments at daily print newspaper organizations see their own roles, as well as how aware they are of what is going on in the other department. Furthermore, people were asked how they define and are educated about their publication's audience, or reader base. Eighteen management members--nine individuals in newsroom leadership and nine in advertising sales leadership--were interviewed at nine newspapers in medium-sized media markets across the Midwest and East coast. The research found that unification across departments in news organizations is stronger than ever before, with newspapers upholding the wall of separation between advertising and news for ethical purposes and unbiased content, but developing a greater respect for the opinions, suggestions, and revenue ideas to create a solid business model as a joint staff. Interview subjects admitted to letting the wall between these two divisions stand too tall, with both neglecting that they were together in the same business until desperate measures overturned the way newspaper organizations operated. As news organizations develop multi-platform bundled delivery and new revenue streams internally, media companies are enforcing weekly meetings and open-mindedness to ideas from other departments to grow successfully as a business
Cataloging source
MUU
http://library.link/vocab/creatorName
Artemas, Katie
Degree
M.A.
Dissertation note
Thesis
Dissertation year
2013.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Duffy, Margaret
http://library.link/vocab/subjectName
  • Newspapers
  • Advertising, Newspaper
  • Role expectation
  • Business communication
  • Mass media
Label
A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?, by Katie Artemas
Instantiates
Publication
Copyright
Note
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Margaret Duffy
Bibliography note
Includes bibliographical references (pages 78-82)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
896943787
Extent
1 online resource (86 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Specific material designation
remote
System control number
(OCoLC)896943787
Label
A look at how newspaper editors and advertising sales executives communicate : where does the wall stand?, by Katie Artemas
Publication
Copyright
Note
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Margaret Duffy
Bibliography note
Includes bibliographical references (pages 78-82)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
896943787
Extent
1 online resource (86 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia.
Media type code
c
Specific material designation
remote
System control number
(OCoLC)896943787

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