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The Resource A nation of small shareholders : marketing Wall Street after World War II, Janice M. Traflet

A nation of small shareholders : marketing Wall Street after World War II, Janice M. Traflet

Label
A nation of small shareholders : marketing Wall Street after World War II
Title
A nation of small shareholders
Title remainder
marketing Wall Street after World War II
Statement of responsibility
Janice M. Traflet
Creator
Subject
Genre
Language
eng
Summary
Immediately after the frightening Great Crash of 1929, many Americans swore they would "never" or "never again" become involved in the stock market. Yet hordes of Americans eventually did come to embrace equity investing, to an extent actually far greater than the level of popular involvement in the market during the Roaring 1920s. A Nation of Small Shareholders explores how marketers at the New York Stock Exchange during the mid twentieth century deliberately cultivated new individual shareholders. Janice M. Traflet examines the energy with which NYSE leaders tried to expand the country's retail investor base, particularly as the Cold War emerged and then intensified. From the early 1950s until the 1970s, Exchange executives engaged in an ambitious and sometimes controversial marketing program known as "Own Your Share of America," which aimed to broaden the country's shareholder base. The architects of the marketing program ardently believed that widespread shareownership would strengthen "democratic capitalism" which, in turn, would serve as an effective barrier to the potential allure of communism here in the United States. Based on extensive primary source research, A Nation of Small Shareholders illustrates the missionary zeal with which Big Board leaders during the Cold War endeavored to convince factions within the Exchange as well as the outside public of the practical and ideological importance of building a true shareholder nation. In these troubled economic times, every citizen should welcome studies that shed light on U.S. financial markets. A Nation of Small Shareholders puts the role of individual investors in broader, long-term perspective. -- Book jacket
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Traflet, Janice M.
Dewey number
332.64/27309045
Index
index present
LC call number
HG4572
LC item number
.T73 2013
Literary form
non fiction
Nature of contents
bibliography
Series statement
Studies in industry and society
http://library.link/vocab/subjectName
  • Investments
  • Stockholders
  • Finance
  • Stock exchanges
  • Stock exchanges
  • Investments
  • Stockholders
  • Finance
  • New York Stock Exchange
Label
A nation of small shareholders : marketing Wall Street after World War II, Janice M. Traflet
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Reeling from the great crash -- Experimenting with advertising -- Marketing the "own your share" program -- Courting retail investors during the Cold War -- Selling stocks on the monthly plan -- Creating a nation of "sound" investors
Control code
811523921
Dimensions
24 cm.
Extent
xi, 242 p.
Isbn
9781421409030
Isbn Type
(electronic)
Lccn
2012035685
Label
A nation of small shareholders : marketing Wall Street after World War II, Janice M. Traflet
Publication
Bibliography note
Includes bibliographical references and index
Contents
Reeling from the great crash -- Experimenting with advertising -- Marketing the "own your share" program -- Courting retail investors during the Cold War -- Selling stocks on the monthly plan -- Creating a nation of "sound" investors
Control code
811523921
Dimensions
24 cm.
Extent
xi, 242 p.
Isbn
9781421409030
Isbn Type
(electronic)
Lccn
2012035685

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