Coverart for item
The Resource A new brand world : 8 principles for achieving brand leadership in the 21st century, Scott Bedbury with Stephen Fenichell

A new brand world : 8 principles for achieving brand leadership in the 21st century, Scott Bedbury with Stephen Fenichell

Label
A new brand world : 8 principles for achieving brand leadership in the 21st century
Title
A new brand world
Title remainder
8 principles for achieving brand leadership in the 21st century
Statement of responsibility
Scott Bedbury with Stephen Fenichell
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Bedbury, Scott
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
B36 2002
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Fenichell, Stephen
http://library.link/vocab/subjectName
  • Brand name products
  • New products
Label
A new brand world : 8 principles for achieving brand leadership in the 21st century, Scott Bedbury with Stephen Fenichell
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
47797497
Dimensions
25 cm
Extent
xix, 220 pages
Isbn
9780670030767
Lccn
2001046559
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
A new brand world : 8 principles for achieving brand leadership in the 21st century, Scott Bedbury with Stephen Fenichell
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
47797497
Dimensions
25 cm
Extent
xix, 220 pages
Isbn
9780670030767
Lccn
2001046559
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

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      38.944491 -92.326012
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