The Resource A study of advertising : the role of gender representations of craft beer labels, by Amanda E. Kappele

A study of advertising : the role of gender representations of craft beer labels, by Amanda E. Kappele

Label
A study of advertising : the role of gender representations of craft beer labels
Title
A study of advertising
Title remainder
the role of gender representations of craft beer labels
Statement of responsibility
by Amanda E. Kappele
Creator
Contributor
Author
Thesis advisor
Subject
Genre
Language
eng
Summary
This study critically examines the gender representations presented on craft beer labels available at the International Tap House in Columbia, Missouri. These representations were then compared to consumer interactions with female wait staff at the International Tap House. Developed on a foundation existing of literature that addresses and problematizes the gender representations included in traditional media and advertisements for beer labels, this critical discourse analysis is informed by feminist standpoint theory. Meaning, the researchers social location and lived experiences in the beer industry provide context for understanding how the gender representations on craft beer labels correlate with discourse within the industry
Cataloging source
MUU
http://library.link/vocab/creatorName
Kappele, Amanda E
Degree
M.A.
Dissertation note
Thesis
Dissertation year
2015.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorDate
1984-
http://library.link/vocab/relatedWorkOrContributorName
Mislán, Cristina
http://library.link/vocab/subjectName
  • Beer labels
  • Feminist theory
  • Women in art
  • Women in advertising
  • Missouri
Label
A study of advertising : the role of gender representations of craft beer labels, by Amanda E. Kappele
Instantiates
Publication
Note
  • "A Thesis Presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Cristina Mislan
Bibliography note
Includes bibliographical references (pages 56-60)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
958425799
Extent
1 online resource (v, 75 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (chiefly color)
Specific material designation
remote
System control number
(OCoLC)958425799
Label
A study of advertising : the role of gender representations of craft beer labels, by Amanda E. Kappele
Publication
Note
  • "A Thesis Presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Cristina Mislan
Bibliography note
Includes bibliographical references (pages 56-60)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
958425799
Extent
1 online resource (v, 75 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (chiefly color)
Specific material designation
remote
System control number
(OCoLC)958425799

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