The Resource A study of internal change communication practices : message, media, channel and approach, by Lisa Durante, (electronic resource)

A study of internal change communication practices : message, media, channel and approach, by Lisa Durante, (electronic resource)

Label
A study of internal change communication practices : message, media, channel and approach
Title
A study of internal change communication practices
Title remainder
message, media, channel and approach
Statement of responsibility
by Lisa Durante
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
In a time when organizational change is occurring more frequently with higher stakes for implementing change successfully, it is critical for internal public relation practitioners to develop communication strategies using activities that are most effective in achieving the intended outcomes of the organizational change. By understanding theory of change and leveraging the Goodman and Truss (2004) communication wheel, this research identifies the communication practices - the messages, media, channels and approaches - that minimize employee uncertainty, increase employee support and reduce employee resistance to the organizational change. The results of the study add to the public relations literature by understanding how communications contributes to the success of planned organizational change. Data from 95 communication practitioners showed that disseminating messages that are personally relevant and provide insights into the company's purpose and vision for the change increase employee understanding of the change. Additionally, analysis of the survey findings reported using media that engage employee participation increase employee support for the change. Furthermore, the middle manager as communicator was associated to rallying employee support for the organizational change
Cataloging source
MUU
http://library.link/vocab/creatorName
Durante, Lisa
Degree
M.A.
Dissertation year
2010.
Granting institution
University of Missouri--Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Frisby, Cynthia M.
http://library.link/vocab/subjectName
  • Organizational change
  • Communication in organizations
  • Telecommunication
  • Middle managers
Target audience
specialized
Label
A study of internal change communication practices : message, media, channel and approach, by Lisa Durante, (electronic resource)
Instantiates
Publication
Note
  • Title from PDF of title page (University of Missouri--Columbia, viewed on June 7, 2010)
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Thesis advisor: Professor Cynthia Frisby
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
647795011
Extent
1 online resource (v, 61 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (some color).
Specific material designation
remote
System control number
(OCoLC)647795011
Label
A study of internal change communication practices : message, media, channel and approach, by Lisa Durante, (electronic resource)
Publication
Note
  • Title from PDF of title page (University of Missouri--Columbia, viewed on June 7, 2010)
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Thesis advisor: Professor Cynthia Frisby
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
647795011
Extent
1 online resource (v, 61 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (some color).
Specific material designation
remote
System control number
(OCoLC)647795011

Library Locations

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      38.947290 -92.328025
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