Coverart for item
The Resource A/B testing : the most powerful way to turn clicks into customers, Dan Siroker, Pete Koomen

A/B testing : the most powerful way to turn clicks into customers, Dan Siroker, Pete Koomen

Label
A/B testing : the most powerful way to turn clicks into customers
Title
A/B testing
Title remainder
the most powerful way to turn clicks into customers
Statement of responsibility
Dan Siroker, Pete Koomen
Creator
Contributor
Subject
Language
eng
Summary
BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate'the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates. In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing. ulliOffers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers/liliDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today/liliAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use /li/ul Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Siroker, Dan
Dewey number
658.8/3402854678
Index
index present
Language note
English
LC call number
HD58.9
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1982-
http://library.link/vocab/relatedWorkOrContributorName
Koomen, Pete
http://library.link/vocab/subjectName
  • Organizational effectiveness
  • Multimedia systems
  • Application software
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Betriebswirtschaft
  • Research
  • Application software
  • Multimedia systems
  • Organizational effectiveness
Label
A/B testing : the most powerful way to turn clicks into customers, Dan Siroker, Pete Koomen
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
How A/B testing helped win the White House -- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements
Control code
843785578
Extent
1 online resource
Form of item
online
Isbn
9781118792414
Lccn
2013020042
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000392
  • e62b43eb-a739-49d0-9405-51771627b3da
Publisher number
EB00064050
Specific material designation
remote
System control number
(OCoLC)843785578
Label
A/B testing : the most powerful way to turn clicks into customers, Dan Siroker, Pete Koomen
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
How A/B testing helped win the White House -- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements
Control code
843785578
Extent
1 online resource
Form of item
online
Isbn
9781118792414
Lccn
2013020042
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000392
  • e62b43eb-a739-49d0-9405-51771627b3da
Publisher number
EB00064050
Specific material designation
remote
System control number
(OCoLC)843785578

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
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      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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