Coverart for item
The Resource Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri

Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri

Label
Accidental branding : how ordinary people build extraordinary brands
Title
Accidental branding
Title remainder
how ordinary people build extraordinary brands
Statement of responsibility
David Vinjamuri
Creator
Subject
Genre
Language
eng
Summary
Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav
Member of
Biography type
collective biography
Cataloging source
CNCGM
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Vinjamuri, David
Dewey number
658.8/27
Index
index present
LC call number
HF5415.1255
LC item number
.V56 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Entrepreneurship
  • Serendipity
  • Businesspeople
  • BIOGRAPHY & AUTOBIOGRAPHY
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Businesspeople
  • Entrepreneurship
  • Serendipity
  • United States
Label
Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword
Control code
611583349
Dimensions
unknown
Extent
1 online resource (xii, 212 pages)
Form of item
online
Isbn
9780470165065
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
cec81486-ba45-4279-b208-4e091ac2f6d3
Specific material designation
remote
System control number
(OCoLC)611583349
Label
Accidental branding : how ordinary people build extraordinary brands, David Vinjamuri
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword
Control code
611583349
Dimensions
unknown
Extent
1 online resource (xii, 212 pages)
Form of item
online
Isbn
9780470165065
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
cec81486-ba45-4279-b208-4e091ac2f6d3
Specific material designation
remote
System control number
(OCoLC)611583349

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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