The Resource Ad women : how they impact what we need, want, and buy, Juliann Sivulka
Ad women : how they impact what we need, want, and buy, Juliann Sivulka
Resource Information
The item Ad women : how they impact what we need, want, and buy, Juliann Sivulka represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Ad women : how they impact what we need, want, and buy, Juliann Sivulka represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America. How did the advertising business go from a handful of women in a man's world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen to the top of the advertising profession. Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market. At that time manufacturers began to emphasize color, fashion, and style, while advertising embraced a new language of persuasion aimed at women consumers. Soon agencies were recruiting an ensemble of businesswomen-copywriters, product designers, merchandisers, fashion and beauty experts, home economists, editors, and publicists. Through close collaboration with manufacturers, mass media, and retailers, they participated in developing strategies to convince women to buy goods and wove their selling messages into women's reading, shopping, housework, and leisure activities. --From publisher description
- Language
- eng
- Extent
- 415 pages
- Contents
-
- Introduction: Women, the body and soul of advertising
- Customers become consumers : the evolution of marketing, advertising, and American consumer culture
- The entering wedge : the women's viewpoint and advertising
- It takes a woman to sell a woman : designing Mrs. Consumer
- The business of femininity : selling Mrs. Consumer
- The Depression and war years : retail, radio, and yellow writing
- The fabulous fifties : redesigning Mr. and Mrs. Consumer
- The fabulous fifties : selling Mr. and Mrs. Consumer
- The second wave of ad women : the forces of feminism
- The womanists : alternative visions in the twentieth century
- The third wave of ad women
- Epilogue: Ad women on top
- Isbn
- 9781591026723
- Label
- Ad women : how they impact what we need, want, and buy
- Title
- Ad women
- Title remainder
- how they impact what we need, want, and buy
- Statement of responsibility
- Juliann Sivulka
- Subject
-
- Businesswomen -- United States -- History
- Consumers -- United States -- History
- History
- Social change -- United States -- History
- Advertising -- United States -- History
- Women in marketing -- United States -- History
- Women in the advertising industry -- United States -- History
- Women consumers -- United States -- History
- Language
- eng
- Summary
- Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America. How did the advertising business go from a handful of women in a man's world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen to the top of the advertising profession. Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market. At that time manufacturers began to emphasize color, fashion, and style, while advertising embraced a new language of persuasion aimed at women consumers. Soon agencies were recruiting an ensemble of businesswomen-copywriters, product designers, merchandisers, fashion and beauty experts, home economists, editors, and publicists. Through close collaboration with manufacturers, mass media, and retailers, they participated in developing strategies to convince women to buy goods and wove their selling messages into women's reading, shopping, housework, and leisure activities. --From publisher description
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Sivulka, Juliann
- Dewey number
- 659.1082/0973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5813.U6
- LC item number
- S58 2009
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Women in the advertising industry
- Women in marketing
- Businesswomen
- Advertising
- Women consumers
- Social change
- Consumers
- Label
- Ad women : how they impact what we need, want, and buy, Juliann Sivulka
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top
- Control code
- 223918663
- Dimensions
- 24 cm
- Extent
- 415 pages
- Isbn
- 9781591026723
- Lccn
- 2008032726
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)223918663
- Label
- Ad women : how they impact what we need, want, and buy, Juliann Sivulka
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top
- Control code
- 223918663
- Dimensions
- 24 cm
- Extent
- 415 pages
- Isbn
- 9781591026723
- Lccn
- 2008032726
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)223918663
Subject
- Businesswomen -- United States -- History
- Consumers -- United States -- History
- History
- Social change -- United States -- History
- Advertising -- United States -- History
- Women in marketing -- United States -- History
- Women in the advertising industry -- United States -- History
- Women consumers -- United States -- History
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Ad-women--how-they-impact-what-we-need-want/L03FBwh0-QE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Ad-women--how-they-impact-what-we-need-want/L03FBwh0-QE/">Ad women : how they impact what we need, want, and buy, Juliann Sivulka</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>