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The Resource Ad women : how they impact what we need, want, and buy, Juliann Sivulka

Ad women : how they impact what we need, want, and buy, Juliann Sivulka

Creator
Summary
Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America. How did the advertising business go from a handful of women in a man's world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen to the top of the advertising profession. Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market. At that time manufacturers began to emphasize color, fashion, and style, while advertising embraced a new language of persuasion aimed at women consumers. Soon agencies were recruiting an ensemble of businesswomen-copywriters, product designers, merchandisers, fashion and beauty experts, home economists, editors, and publicists. Through close collaboration with manufacturers, mass media, and retailers, they participated in developing strategies to convince women to buy goods and wove their selling messages into women's reading, shopping, housework, and leisure activities. --From publisher description
Language
eng
Work
Publication
Extent
415 pages
Contents
  • Introduction: Women, the body and soul of advertising
  • Customers become consumers : the evolution of marketing, advertising, and American consumer culture
  • The entering wedge : the women's viewpoint and advertising
  • It takes a woman to sell a woman : designing Mrs. Consumer
  • The business of femininity : selling Mrs. Consumer
  • The Depression and war years : retail, radio, and yellow writing
  • The fabulous fifties : redesigning Mr. and Mrs. Consumer
  • The fabulous fifties : selling Mr. and Mrs. Consumer
  • The second wave of ad women : the forces of feminism
  • The womanists : alternative visions in the twentieth century
  • The third wave of ad women
  • Epilogue: Ad women on top
Isbn
9781591026723
Instance
Label
Ad women : how they impact what we need, want, and buy
Title
Ad women
Title remainder
how they impact what we need, want, and buy
Statement of responsibility
Juliann Sivulka
Creator
Subject
Genre
Language
eng
Summary
Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America. How did the advertising business go from a handful of women in a man's world to women working in virtually every mass consumer goods industry in America in the space of the twentieth century? Ad Women tells the story of how women have risen to the top of the advertising profession. Juliann Sivulka, a former marketing communications manager and now an advertising educator, describes how, at the beginning of the twentieth century, the recognition of women as primary consumers resulted in the hiring of more women to promote products aimed at the women's market. At that time manufacturers began to emphasize color, fashion, and style, while advertising embraced a new language of persuasion aimed at women consumers. Soon agencies were recruiting an ensemble of businesswomen-copywriters, product designers, merchandisers, fashion and beauty experts, home economists, editors, and publicists. Through close collaboration with manufacturers, mass media, and retailers, they participated in developing strategies to convince women to buy goods and wove their selling messages into women's reading, shopping, housework, and leisure activities. --From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorName
Sivulka, Juliann
Dewey number
659.1082/0973
Illustrations
illustrations
Index
index present
LC call number
HF5813.U6
LC item number
S58 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Women in the advertising industry
  • Women in marketing
  • Businesswomen
  • Advertising
  • Women consumers
  • Social change
  • Consumers
Label
Ad women : how they impact what we need, want, and buy, Juliann Sivulka
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top
Control code
223918663
Dimensions
24 cm
Extent
415 pages
Isbn
9781591026723
Lccn
2008032726
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)223918663
Label
Ad women : how they impact what we need, want, and buy, Juliann Sivulka
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: Women, the body and soul of advertising -- Customers become consumers : the evolution of marketing, advertising, and American consumer culture -- The entering wedge : the women's viewpoint and advertising -- It takes a woman to sell a woman : designing Mrs. Consumer -- The business of femininity : selling Mrs. Consumer -- The Depression and war years : retail, radio, and yellow writing -- The fabulous fifties : redesigning Mr. and Mrs. Consumer -- The fabulous fifties : selling Mr. and Mrs. Consumer -- The second wave of ad women : the forces of feminism -- The womanists : alternative visions in the twentieth century -- The third wave of ad women -- Epilogue: Ad women on top
Control code
223918663
Dimensions
24 cm
Extent
415 pages
Isbn
9781591026723
Lccn
2008032726
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)223918663

Subject

Genre

Library Locations

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      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025

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