Coverart for item
The Resource Adland : a global history of advertising, Mark Tungate

Adland : a global history of advertising, Mark Tungate

Label
Adland : a global history of advertising
Title
Adland
Title remainder
a global history of advertising
Statement of responsibility
Mark Tungate
Title variation
Ad land
Creator
Subject
Genre
Language
eng
Summary
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry
Cataloging source
UK-RwCLS
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tungate, Mark
Dewey number
659.109
Illustrations
illustrations
Index
index present
LC call number
HF5823
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Gale virtual reference library
http://library.link/vocab/subjectName
  • Advertising
  • BUSINESS & ECONOMICS
  • Advertising
  • Reclame
  • Werbung
Label
Adland : a global history of advertising, Mark Tungate
Instantiates
Publication
Note
Title from e-book title screen (viewed Oct. 15, 2007)
Bibliography note
Includes bibliographical references (pages 269-271) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future
Control code
191766691
Extent
1 online resource (x, 278 pages
Form of item
online
Isbn
9780749452179
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (some color)).
http://library.link/vocab/ext/overdrive/overdriveId
091599
Specific material designation
remote
System control number
(OCoLC)191766691
Label
Adland : a global history of advertising, Mark Tungate
Publication
Note
Title from e-book title screen (viewed Oct. 15, 2007)
Bibliography note
Includes bibliographical references (pages 269-271) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future
Control code
191766691
Extent
1 online resource (x, 278 pages
Form of item
online
Isbn
9780749452179
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (some color)).
http://library.link/vocab/ext/overdrive/overdriveId
091599
Specific material designation
remote
System control number
(OCoLC)191766691

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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