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The Resource Advanced business analytics : creating business value from your data, Jean Paul Isson, Jesse Harriott

Advanced business analytics : creating business value from your data, Jean Paul Isson, Jesse Harriott

Creator
Contributor
Summary
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.-Provides the essential concept and framework to implement business analytics -Written clearly for a nontechnical audience -Filled with case studies across a variety of industries -Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition
Language
eng
Work
Publication
Extent
1 online resource
Note
Includes index
Contents
  • Preface
  • Acknowledgments
  • The challenge of business analytics
  • Pillars of business analytics success : the BASP framework
  • Aligning key business challenges across the enterprise
  • Big and little data : different types of intelligence
  • Who cares about data? : how to uncover insights
  • Data visualization : presenting information clearly-the convince framework
  • Analytics implementation : what works and what does not
  • Voice-of-the-customer analytics and insights
  • Leveraging digital analytics effectively
  • Winning with predictive analytics : what works and what does not
  • Predictive analytics applied to human resources
  • Social media analytics
  • The competitive intelligence mandate
  • Mobile analytics
  • Effective analytics communication strategies
  • Business performance tracking : execution and measurement
  • Analytics and innovation
  • Unstructured data analytics : the next frontier
  • Future of analytics
  • About the authors
  • Index
Isbn
9781118420515
Instance
Label
Advanced business analytics : creating business value from your data
Title
Advanced business analytics
Title remainder
creating business value from your data
Statement of responsibility
Jean Paul Isson, Jesse Harriott
Creator
Contributor
Subject
Language
eng
Summary
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.-Provides the essential concept and framework to implement business analytics -Written clearly for a nontechnical audience -Filled with case studies across a variety of industries -Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Isson, Jean Paul
Dewey number
658.4/038
Index
index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Harriott, Jesse
http://library.link/vocab/subjectName
  • Business planning
  • Industrial management
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Business planning
  • Industrial management
Label
Advanced business analytics : creating business value from your data, Jean Paul Isson, Jesse Harriott
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index
Control code
801681574
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781118420515
Lccn
2012029898
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000236
  • 09fce061-afa3-4d9b-bb08-da2a99a70dd1
Publisher number
EB00066820
Specific material designation
remote
System control number
(OCoLC)801681574
Label
Advanced business analytics : creating business value from your data, Jean Paul Isson, Jesse Harriott
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index
Control code
801681574
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781118420515
Lccn
2012029898
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000236
  • 09fce061-afa3-4d9b-bb08-da2a99a70dd1
Publisher number
EB00066820
Specific material designation
remote
System control number
(OCoLC)801681574

Subject

Member of

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      38.944491 -92.326012
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      38.946102 -92.330125

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