Coverart for item
The Resource Advertising, Iain MacRury

Advertising, Iain MacRury

Label
Advertising
Title
Advertising
Statement of responsibility
Iain MacRury
Creator
Subject
Language
eng
Summary
"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader." "Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography." "Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism."--Jacket
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
MacRury, Iain
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.M132 2009
Literary form
non fiction
Nature of contents
bibliography
Series statement
Routledge introductions to media and communications
http://library.link/vocab/subjectName
Advertising
Label
Advertising, Iain MacRury
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [289]-314) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology
Control code
234260177
Dimensions
22 cm
Extent
xvii, 318 pages
Isbn
9780415251259
Isbn Type
(hbk.)
Lccn
2008031536
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)234260177
Label
Advertising, Iain MacRury
Publication
Bibliography note
Includes bibliographical references (pages [289]-314) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology
Control code
234260177
Dimensions
22 cm
Extent
xvii, 318 pages
Isbn
9780415251259
Isbn Type
(hbk.)
Lccn
2008031536
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)234260177

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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