Coverart for item
The Resource Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani

Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani

Label
Advertising education around the world
Title
Advertising education around the world
Statement of responsibility
Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani
Creator
Contributor
Author
Editor
Subject
Language
eng
Summary
"Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe. Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons. To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places. This book is a small step toward building a global network among people who share a common interest: advertising." -- Back cover
Cataloging source
TMI
http://library.link/vocab/creatorName
Richards, Jef I
Dewey number
658.8007
Illustrations
illustrations
Index
index present
LC call number
HF5814
LC item number
.R52 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1942-
http://library.link/vocab/relatedWorkOrContributorName
  • Ross, Billy I.
  • Bowers, Thomas A.
  • Pisani, Joseph R.
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Label
Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Reflections: Charles H. Patti, Robert Pennington, Don E. Schultz -- Africa: Botswana ; Egypt ; Nigeria ; South Africa -- Asia: Cambodia ; China ; India ; Japan ; Korea ; Malaysia ; Singapore ; Thailand -- Europe: Germany ; Italy ; Romania ; Slovenia ; Spain ; Sweden-Denmark-Finland-Norway ; United Kingdom -- Middle-East: Lebanon ; Turkey -- North America: Canada ; United States of America -- Pacific: Australia ; Philippines -- South America: Brazil ; Chile
Control code
885614905
Dimensions
23 cm
Extent
vii, 524 pages
Isbn
9780931030444
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)885614905
Label
Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Reflections: Charles H. Patti, Robert Pennington, Don E. Schultz -- Africa: Botswana ; Egypt ; Nigeria ; South Africa -- Asia: Cambodia ; China ; India ; Japan ; Korea ; Malaysia ; Singapore ; Thailand -- Europe: Germany ; Italy ; Romania ; Slovenia ; Spain ; Sweden-Denmark-Finland-Norway ; United Kingdom -- Middle-East: Lebanon ; Turkey -- North America: Canada ; United States of America -- Pacific: Australia ; Philippines -- South America: Brazil ; Chile
Control code
885614905
Dimensions
23 cm
Extent
vii, 524 pages
Isbn
9780931030444
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)885614905

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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