The Resource Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani
Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani
Resource Information
The item Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe. Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons. To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places. This book is a small step toward building a global network among people who share a common interest: advertising." -- Back cover
- Language
- eng
- Extent
- vii, 524 pages
- Contents
-
- Reflections: Charles H. Patti, Robert Pennington, Don E. Schultz
- Africa: Botswana ; Egypt ; Nigeria ; South Africa
- Asia: Cambodia ; China ; India ; Japan ; Korea ; Malaysia ; Singapore ; Thailand
- Europe: Germany ; Italy ; Romania ; Slovenia ; Spain ; Sweden-Denmark-Finland-Norway ; United Kingdom
- Middle-East: Lebanon ; Turkey
- North America: Canada ; United States of America
- Pacific: Australia ; Philippines
- South America: Brazil ; Chile
- Isbn
- 9780931030444
- Label
- Advertising education around the world
- Title
- Advertising education around the world
- Statement of responsibility
- Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani
- Language
- eng
- Summary
- "Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe. Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons. To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places. This book is a small step toward building a global network among people who share a common interest: advertising." -- Back cover
- Cataloging source
- TMI
- http://library.link/vocab/creatorName
- Richards, Jef I
- Dewey number
- 658.8007
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5814
- LC item number
- .R52 2014
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1942-
- http://library.link/vocab/relatedWorkOrContributorName
-
- Ross, Billy I.
- Bowers, Thomas A.
- Pisani, Joseph R.
- http://library.link/vocab/subjectName
-
- Advertising
- Advertising
- Label
- Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Contents
- Reflections: Charles H. Patti, Robert Pennington, Don E. Schultz -- Africa: Botswana ; Egypt ; Nigeria ; South Africa -- Asia: Cambodia ; China ; India ; Japan ; Korea ; Malaysia ; Singapore ; Thailand -- Europe: Germany ; Italy ; Romania ; Slovenia ; Spain ; Sweden-Denmark-Finland-Norway ; United Kingdom -- Middle-East: Lebanon ; Turkey -- North America: Canada ; United States of America -- Pacific: Australia ; Philippines -- South America: Brazil ; Chile
- Control code
- 885614905
- Dimensions
- 23 cm
- Extent
- vii, 524 pages
- Isbn
- 9780931030444
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)885614905
- Label
- Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Contents
- Reflections: Charles H. Patti, Robert Pennington, Don E. Schultz -- Africa: Botswana ; Egypt ; Nigeria ; South Africa -- Asia: Cambodia ; China ; India ; Japan ; Korea ; Malaysia ; Singapore ; Thailand -- Europe: Germany ; Italy ; Romania ; Slovenia ; Spain ; Sweden-Denmark-Finland-Norway ; United Kingdom -- Middle-East: Lebanon ; Turkey -- North America: Canada ; United States of America -- Pacific: Australia ; Philippines -- South America: Brazil ; Chile
- Control code
- 885614905
- Dimensions
- 23 cm
- Extent
- vii, 524 pages
- Isbn
- 9780931030444
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)885614905
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Advertising-education-around-the-world-Jef-I./gt_PD5JPf8o/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Advertising-education-around-the-world-Jef-I./gt_PD5JPf8o/">Advertising education around the world, Jef I. Richards, Billy I. Ross ; copy editors, Tom Bowers, Joe Pisani</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
