Coverart for item
The Resource Advertising media ; : creative planning in media selection, [by] Lyndon O. Brown, Richard S. Lessler [and] William M. Weilbacher

Advertising media ; : creative planning in media selection, [by] Lyndon O. Brown, Richard S. Lessler [and] William M. Weilbacher

Label
Advertising media ; : creative planning in media selection
Title
Advertising media ;
Title remainder
creative planning in media selection
Statement of responsibility
[by] Lyndon O. Brown, Richard S. Lessler [and] William M. Weilbacher
Creator
Subject
Language
eng
Cataloging source
LC
http://library.link/vocab/creatorName
Brown, Lyndon O
Illustrations
illustrations
Index
no index present
LC call number
HF5823
LC item number
.B732
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising
  • Market surveys
Label
Advertising media ; : creative planning in media selection, [by] Lyndon O. Brown, Richard S. Lessler [and] William M. Weilbacher
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
721738
Dimensions
24 cm
Extent
395 pages
Lccn
57007489
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)799795
Label
Advertising media ; : creative planning in media selection, [by] Lyndon O. Brown, Richard S. Lessler [and] William M. Weilbacher
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
721738
Dimensions
24 cm
Extent
395 pages
Lccn
57007489
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)799795

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620
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