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The Resource Advertising media planning : a brand management approach, Larry D. Kelley and Donald W. Jugenheimer

Advertising media planning : a brand management approach, Larry D. Kelley and Donald W. Jugenheimer

Label
Advertising media planning : a brand management approach
Title
Advertising media planning
Title remainder
a brand management approach
Statement of responsibility
Larry D. Kelley and Donald W. Jugenheimer
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Kelley, Larry D.
Dewey number
659.1/11
Index
index present
LC call number
HF5826.5
LC item number
.K45 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Jugenheimer, Donald W
http://library.link/vocab/subjectName
  • Advertising media planning
  • Brand name products
  • Marketing
Label
Advertising media planning : a brand management approach, Larry D. Kelley and Donald W. Jugenheimer
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
52134531
Dimensions
24 cm
Extent
vii, 144 pages
Isbn
9780765613097
Isbn Type
(alk. paper)
Lccn
2003050600
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
Advertising media planning : a brand management approach, Larry D. Kelley and Donald W. Jugenheimer
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
52134531
Dimensions
24 cm
Extent
vii, 144 pages
Isbn
9780765613097
Isbn Type
(alk. paper)
Lccn
2003050600
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

Library Locations

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      38.947290 -92.328025
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