Coverart for item
The Resource Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole

Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole

Label
Advertising on trial : consumer activism and corporate public relations in the 1930s
Title
Advertising on trial
Title remainder
consumer activism and corporate public relations in the 1930s
Statement of responsibility
Inger L. Stole
Creator
Subject
Genre
Language
eng
Summary
Annotation
Member of
Action
digitized
Cataloging source
DLC
http://library.link/vocab/creatorName
Stole, Inger L
Dewey number
659.1/0973/09043
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HF5813.U6
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
History of communication
http://library.link/vocab/subjectName
  • Advertising
  • Corporations
  • BUSINESS & ECONOMICS
  • Advertising
  • Corporations
  • United States
  • Kundenbindung
  • Werbung
  • USA
Summary expansion
It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. Met with fierce political opposition from organized consumer movements when it emerged, modern advertising was viewed as propaganda that undermined the ability of consumers to live in a healthy civic environment. In Advertising on Trial, Inger L. Stole examines how these consumer activists sought to limit the influence of corporate powers by rallying popular support to moderate and transform advertising. She weaves their story together through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and a thorough engagement with the existing literature. Stole's account of this contentious struggle also demonstrates how public relations developed as a way to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for that period but for ours as well
Label
Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Incorporated -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising
Control code
841172398
Extent
1 online resource.
Form of item
online
Isbn
9780252030598
Lccn
2019718638
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780252030598
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt1c9r1h
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)841172398
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Incorporated -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising
Control code
841172398
Extent
1 online resource.
Form of item
online
Isbn
9780252030598
Lccn
2019718638
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780252030598
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt1c9r1h
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)841172398
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

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