Coverart for item
The Resource Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole

Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole

Label
Advertising on trial : consumer activism and corporate public relations in the 1930s
Title
Advertising on trial
Title remainder
consumer activism and corporate public relations in the 1930s
Statement of responsibility
Inger L. Stole
Creator
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Stole, Inger L
Dewey number
659.1/0973/09043
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
HF5813.U6
LC item number
S77 2006
Literary form
non fiction
Nature of contents
bibliography
Series statement
History of communication
http://library.link/vocab/subjectName
  • Advertising
  • Corporations
Label
Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [209]-276) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement -- The drive for federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union of the United States Inc. -- Defining the consumer agenda: the business community joins the Fray -- Legislative closure : the Wheeler-Lea Amendment -- Red-baiting the consumer movement
Control code
60741999
Dimensions
23 cm
Extent
xviii, 290 pages
Isbn
9780252072994
Isbn Type
(paper : alk. paper)
Lccn
2005017226
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
  • 9780252030598
  • 9780252072994
Other physical details
illustrations
Label
Advertising on trial : consumer activism and corporate public relations in the 1930s, Inger L. Stole
Publication
Bibliography note
Includes bibliographical references (pages [209]-276) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement -- The drive for federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union of the United States Inc. -- Defining the consumer agenda: the business community joins the Fray -- Legislative closure : the Wheeler-Lea Amendment -- Red-baiting the consumer movement
Control code
60741999
Dimensions
23 cm
Extent
xviii, 290 pages
Isbn
9780252072994
Isbn Type
(paper : alk. paper)
Lccn
2005017226
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
  • 9780252030598
  • 9780252072994
Other physical details
illustrations

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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