Coverart for item
The Resource American customers' expectations of service quality toward an Indian restaurant compared to an American restaurant, by Syed Zeeshan Hasan, (electronic resource)

American customers' expectations of service quality toward an Indian restaurant compared to an American restaurant, by Syed Zeeshan Hasan, (electronic resource)

Label
American customers' expectations of service quality toward an Indian restaurant compared to an American restaurant
Title
American customers' expectations of service quality toward an Indian restaurant compared to an American restaurant
Statement of responsibility
by Syed Zeeshan Hasan
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
The increasing number of immigrants in the USA has made the American society more diverse, making the increase in ethnic restaurants an interesting research topic. As people from different cultures settled in the United States, they brought with them their culture influences as well as their food. Ethnic restaurants have emerged in the past decade and many establishments have introduced cuisines from different parts of the world. The acceptance of ethnic cuisine is tremendously positive. One reason is that Americans are traveling further from home exposing them to new cuisines that they may look for when they return home. By studying the factors that are important to people in choosing an ethnic restaurant versus and American casual dining restaurant, the ethnic restaurant owner becomes better equipped to emphasize the needs of the customers. In addition, this study will help the ethnic restaurant owners in understanding the importance of service quality expectations in ethnic restaurants. This study will give ethnic restaurant owners direction to where they should focus their attention and efforts to provide quality service. This study will help the ethnic restaurant owners to better understand the importance of keeping the customer happy and provide them insight on how they can improve themselves by establishing service quality standards based on the findings of this study. Finally, this study will be based upon what Americans expect as a culture. This study will also help understand the role gender and age play in determining differences in expectations. It is important to understand what aspects of service quality are important in matching good service to what is culturally expected
Cataloging source
MUU
http://library.link/vocab/creatorName
Hasan, Syed Zeeshan
Degree
M.S.
Dissertation year
2010.
Granting institution
University of Missouri--Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Hwang, Johye
http://library.link/vocab/subjectName
  • Restaurants
  • Ethnic restaurants
  • Consumers
  • Customer loyalty
  • Consumer behavior
  • Consumer satisfaction
Target audience
specialized
Label
American customers' expectations of service quality toward an Indian restaurant compared to an American restaurant, by Syed Zeeshan Hasan, (electronic resource)
Instantiates
Publication
Note
  • Title from PDF of title page (University of Missouri--Columbia, viewed on June 22, 2010)
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Thesis advisor: Dr. Johye Hwang
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
650074476
Extent
1 online resource (vii, 106 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Access is limited to the campuses of the University of Missouri.
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)650074476
Label
American customers' expectations of service quality toward an Indian restaurant compared to an American restaurant, by Syed Zeeshan Hasan, (electronic resource)
Publication
Note
  • Title from PDF of title page (University of Missouri--Columbia, viewed on June 22, 2010)
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Thesis advisor: Dr. Johye Hwang
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
650074476
Extent
1 online resource (vii, 106 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Access is limited to the campuses of the University of Missouri.
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)650074476

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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