The Resource An attributional explanation of consumer's responses to government regulations and corporate social responsibility, with implications for childhood obesity, by Claudia Dumitrescu

An attributional explanation of consumer's responses to government regulations and corporate social responsibility, with implications for childhood obesity, by Claudia Dumitrescu

Label
An attributional explanation of consumer's responses to government regulations and corporate social responsibility, with implications for childhood obesity
Title
An attributional explanation of consumer's responses to government regulations and corporate social responsibility, with implications for childhood obesity
Statement of responsibility
by Claudia Dumitrescu
Creator
Author
Subject
Language
eng
Summary
There have been multiple calls for research on consumers' responses to social issues, regulatory changes, and corporate behavior. Thus, this dissertation proposes and tests a conceptual framework of parents' responses to government regulations and corporate social responsibility (CSR) that address juvenile obesity. This research builds on Attribution Theory to examine the impact of government regulations and CSR on consumers' attitudes and their subsequent behavior. Three pilot studies and three main experiments were conducted; a between-subjects and randomized experimental design being used to capture the effects of regulations and corporate actions on product satisfaction, company evaluations, and behavioral intentions, while examining the mediating role of attributions of responsibility for a negative product outcome. This research has implications for policy makers and marketing practitioners and scholars. This is the first study to offer a new perspective, based on attributions of blame, to explain the mechanism that drives consumers' responses to government regulations. Considering numerous calls for government actions that address childhood obesity, it is important to understand how and why consumers respond to such regulations. The results illustrated that certain policies may have unintended consequences due to unexpected attributions of blame for unhealthy products. Only recently have researchers tried to address the psychological mechanism through which CSR has an impact on consumers' attitudes and behavior. To date, few studies have investigated attributions as a mediating variable in the transfer of CSR associations on consumer responses. Nonetheless, this is the first study that concentrates on attributions of responsibility, per se, to explain the impact of CSR on company evaluations. This dissertation extends previous research, where locus, stability, and controllability mediated the relationship between CSR and attributions of blame; the degree of blame being consequential to brand evaluations. The current results suggest that attributions of responsibility, per se, mediate the impact of CSR on company evaluations. Additionally, attributions of blame are measured as the degree to which consumers take personal responsibility for a negative product outcome. This highlights a new role of the CSR construct, as a moderator of consumers' self-serving bias, a fundamental psychological response that has been neglected in the marketing literature
Cataloging source
MUU
http://library.link/vocab/creatorName
Dumitrescu, Claudia
Degree
Ph. D.
Dissertation year
2013.
Granting institution
Arizona State University,
Illustrations
illustrations
Index
no index present
LC call number
HD60
LC item number
.D845 2013
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
http://library.link/vocab/subjectName
  • Social responsibility of business
  • Marketing
  • Obesity
  • Consumers
  • Obesity in children
  • Consumer behavior
Target audience
specialized
Label
An attributional explanation of consumer's responses to government regulations and corporate social responsibility, with implications for childhood obesity, by Claudia Dumitrescu
Instantiates
Publication
Copyright
Note
Typescript
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
872581945
Dimensions
29 cm
Extent
xiii, 243 pages
Form of item
regular print reproduction
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)872581945
Label
An attributional explanation of consumer's responses to government regulations and corporate social responsibility, with implications for childhood obesity, by Claudia Dumitrescu
Publication
Copyright
Note
Typescript
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
872581945
Dimensions
29 cm
Extent
xiii, 243 pages
Form of item
regular print reproduction
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)872581945

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