Coverart for item
The Resource Anime's media mix : franchising toys and characters in Japan, Marc Steinberg

Anime's media mix : franchising toys and characters in Japan, Marc Steinberg

Label
Anime's media mix : franchising toys and characters in Japan
Title
Anime's media mix
Title remainder
franchising toys and characters in Japan
Statement of responsibility
Marc Steinberg
Creator
Author
Subject
Genre
Language
eng
Summary
In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day
Member of
Cataloging source
E7B
http://library.link/vocab/creatorDate
1977-
http://library.link/vocab/creatorName
Steinberg, Marc
Dewey number
381/.45791453
Illustrations
illustrations
Index
index present
LC call number
HF5415.17
LC item number
.S74 2012eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Character merchandising
  • Character toys
  • Cartoon characters
  • Comic strip characters
  • Animated television programs
  • Animated films
  • Comic books, strips, etc
  • ART
  • ART
  • Animated films
  • Animated television programs
  • Cartoon characters
  • Character merchandising
  • Character toys
  • Comic books, strips, etc
  • Comic strip characters
  • Japan
Label
Anime's media mix : franchising toys and characters in Japan, Marc Steinberg
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption
Control code
794492279
Dimensions
unknown
Extent
1 online resource (xvii, 314 pages)
Form of item
online
Isbn
9780816680238
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 22573/cttbh1bz
  • 07284542-2020-4e94-9e7a-811512bdb5d6
Specific material designation
remote
System control number
(OCoLC)794492279
Label
Anime's media mix : franchising toys and characters in Japan, Marc Steinberg
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption
Control code
794492279
Dimensions
unknown
Extent
1 online resource (xvii, 314 pages)
Form of item
online
Isbn
9780816680238
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 22573/cttbh1bz
  • 07284542-2020-4e94-9e7a-811512bdb5d6
Specific material designation
remote
System control number
(OCoLC)794492279

Library Locations

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      38.944491 -92.326012
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