The Resource Applied research methods for mass communicators, Joey Reagan
Applied research methods for mass communicators, Joey Reagan
Resource Information
The item Applied research methods for mass communicators, Joey Reagan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Applied research methods for mass communicators, Joey Reagan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- 260 pages
- Contents
-
- Why Learn about Research?
- A Brief History of Communication Research
- The Research Process
- Defining the Problem and Finding Existing Information
- An Introduction to Variables and Variance
- Research Questions and Hypotheses
- Variables and Measures
- Validity and Reliability
- Relations and Cause & Effect
- Qualitative Designs
- Quantitative Design: Experiments
- Quantitative Design: Surveys
- Data Gathering Techniques
- Questionnaires
- Indices and Scales
- Coding Data and Codebooks
- The Normal Curve
- Why Use a Sample?
- How To Sample
- Sampling Error and Sample Size
- Research Administration
- Dealing with Data
- Basic Analysis
- Significance Tests and Explained Variance
- A Brief Look at Multivariate Analysis
- Essential Qualities of Research Reports
- Examples of Research Applications
- Research Ethics
- Getting Help from Consultants & Other Sources
- Getting Help from Consultants & Other Sources of Information
- Isbn
- 9780922993451
- Label
- Applied research methods for mass communicators
- Title
- Applied research methods for mass communicators
- Statement of responsibility
- Joey Reagan
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Reagan, Joey
- Dewey number
- 001.4
- Illustrations
- illustrations
- Index
- index present
- LC call number
- P91.3
- LC item number
- .R32 2006
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
- Mass media
- Label
- Applied research methods for mass communicators, Joey Reagan
- Bibliography note
- Includes bibliographical references (pages 241-242) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Why Learn about Research? -- A Brief History of Communication Research -- The Research Process -- Defining the Problem and Finding Existing Information -- An Introduction to Variables and Variance -- Research Questions and Hypotheses -- Variables and Measures -- Validity and Reliability -- Relations and Cause & Effect -- Qualitative Designs -- Quantitative Design: Experiments -- Quantitative Design: Surveys -- Data Gathering Techniques -- Questionnaires -- Indices and Scales -- Coding Data and Codebooks -- The Normal Curve -- Why Use a Sample? -- How To Sample -- Sampling Error and Sample Size -- Research Administration -- Dealing with Data -- Basic Analysis -- Significance Tests and Explained Variance -- A Brief Look at Multivariate Analysis -- Essential Qualities of Research Reports -- Examples of Research Applications -- Research Ethics -- Getting Help from Consultants & Other Sources -- Getting Help from Consultants & Other Sources of Information
- Control code
- 70167688
- Dimensions
- 24 cm
- Extent
- 260 pages
- Isbn
- 9780922993451
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 2006020422
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 9780922993451
- Other physical details
- illustrations
- System control number
- (OCoLC)70167688
- Label
- Applied research methods for mass communicators, Joey Reagan
- Bibliography note
- Includes bibliographical references (pages 241-242) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Why Learn about Research? -- A Brief History of Communication Research -- The Research Process -- Defining the Problem and Finding Existing Information -- An Introduction to Variables and Variance -- Research Questions and Hypotheses -- Variables and Measures -- Validity and Reliability -- Relations and Cause & Effect -- Qualitative Designs -- Quantitative Design: Experiments -- Quantitative Design: Surveys -- Data Gathering Techniques -- Questionnaires -- Indices and Scales -- Coding Data and Codebooks -- The Normal Curve -- Why Use a Sample? -- How To Sample -- Sampling Error and Sample Size -- Research Administration -- Dealing with Data -- Basic Analysis -- Significance Tests and Explained Variance -- A Brief Look at Multivariate Analysis -- Essential Qualities of Research Reports -- Examples of Research Applications -- Research Ethics -- Getting Help from Consultants & Other Sources -- Getting Help from Consultants & Other Sources of Information
- Control code
- 70167688
- Dimensions
- 24 cm
- Extent
- 260 pages
- Isbn
- 9780922993451
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 2006020422
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 9780922993451
- Other physical details
- illustrations
- System control number
- (OCoLC)70167688
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Applied-research-methods-for-mass-communicators/ohIVXh_gTw4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Applied-research-methods-for-mass-communicators/ohIVXh_gTw4/">Applied research methods for mass communicators, Joey Reagan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
