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The Resource Applied research methods for mass communicators, Joey Reagan

Applied research methods for mass communicators, Joey Reagan

Label
Applied research methods for mass communicators
Title
Applied research methods for mass communicators
Statement of responsibility
Joey Reagan
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Reagan, Joey
Dewey number
001.4
Illustrations
illustrations
Index
index present
LC call number
P91.3
LC item number
.R32 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Mass media
Label
Applied research methods for mass communicators, Joey Reagan
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 241-242) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Why Learn about Research? -- A Brief History of Communication Research -- The Research Process -- Defining the Problem and Finding Existing Information -- An Introduction to Variables and Variance -- Research Questions and Hypotheses -- Variables and Measures -- Validity and Reliability -- Relations and Cause & Effect -- Qualitative Designs -- Quantitative Design: Experiments -- Quantitative Design: Surveys -- Data Gathering Techniques -- Questionnaires -- Indices and Scales -- Coding Data and Codebooks -- The Normal Curve -- Why Use a Sample? -- How To Sample -- Sampling Error and Sample Size -- Research Administration -- Dealing with Data -- Basic Analysis -- Significance Tests and Explained Variance -- A Brief Look at Multivariate Analysis -- Essential Qualities of Research Reports -- Examples of Research Applications -- Research Ethics -- Getting Help from Consultants & Other Sources -- Getting Help from Consultants & Other Sources of Information
Control code
70167688
Dimensions
24 cm
Extent
260 pages
Isbn
9780922993451
Isbn Type
(pbk. : alk. paper)
Lccn
2006020422
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9780922993451
Other physical details
illustrations
System control number
(OCoLC)70167688
Label
Applied research methods for mass communicators, Joey Reagan
Publication
Bibliography note
Includes bibliographical references (pages 241-242) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Why Learn about Research? -- A Brief History of Communication Research -- The Research Process -- Defining the Problem and Finding Existing Information -- An Introduction to Variables and Variance -- Research Questions and Hypotheses -- Variables and Measures -- Validity and Reliability -- Relations and Cause & Effect -- Qualitative Designs -- Quantitative Design: Experiments -- Quantitative Design: Surveys -- Data Gathering Techniques -- Questionnaires -- Indices and Scales -- Coding Data and Codebooks -- The Normal Curve -- Why Use a Sample? -- How To Sample -- Sampling Error and Sample Size -- Research Administration -- Dealing with Data -- Basic Analysis -- Significance Tests and Explained Variance -- A Brief Look at Multivariate Analysis -- Essential Qualities of Research Reports -- Examples of Research Applications -- Research Ethics -- Getting Help from Consultants & Other Sources -- Getting Help from Consultants & Other Sources of Information
Control code
70167688
Dimensions
24 cm
Extent
260 pages
Isbn
9780922993451
Isbn Type
(pbk. : alk. paper)
Lccn
2006020422
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9780922993451
Other physical details
illustrations
System control number
(OCoLC)70167688

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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