Coverart for item
The Resource Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires, Norman M. Bradburn, Seymour Sudman, Brian Wansink

Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires, Norman M. Bradburn, Seymour Sudman, Brian Wansink

Label
Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires
Title
Asking questions
Title remainder
the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires
Statement of responsibility
Norman M. Bradburn, Seymour Sudman, Brian Wansink
Creator
Contributor
Subject
Language
eng
Summary
"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers, advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Bradburn, Norman M
Dewey number
300/.72/3
Illustrations
illustrations
Index
index present
LC call number
H62
LC item number
.B63 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Sudman, Seymour
  • Wansink, Brian
http://library.link/vocab/subjectName
  • Social sciences
  • Questionnaires
  • Surveys and Questionnaires
  • Social Sciences
Label
Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires, Norman M. Bradburn, Seymour Sudman, Brian Wansink
Instantiates
Publication
Note
Earlier ed. by Sudman and Bradburn with Sudman named first
Bibliography note
Includes bibliographical references (pages 335-346) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs
Control code
54111156
Dimensions
23 cm
Edition
Rev. ed.
Extent
xvi, 426 pages
Isbn
9780787970888
Isbn Type
(alk. paper)
Lccn
2004001683
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires, Norman M. Bradburn, Seymour Sudman, Brian Wansink
Publication
Note
Earlier ed. by Sudman and Bradburn with Sudman named first
Bibliography note
Includes bibliographical references (pages 335-346) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs
Control code
54111156
Dimensions
23 cm
Edition
Rev. ed.
Extent
xvi, 426 pages
Isbn
9780787970888
Isbn Type
(alk. paper)
Lccn
2004001683
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

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      38.944491 -92.326012
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