The Resource Audience measurement for transit advertising, Kelly McGillivray, Michael Latka, [and] Evelyn Field, (electronic resource)

Audience measurement for transit advertising, Kelly McGillivray, Michael Latka, [and] Evelyn Field, (electronic resource)

Label
Audience measurement for transit advertising
Title
Audience measurement for transit advertising
Statement of responsibility
Kelly McGillivray, Michael Latka, [and] Evelyn Field
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
TPO
http://library.link/vocab/creatorName
McGillivray, Kelly
Funding information
Sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation. Conducted through the Transit Research Cooperative Program.
Illustrations
  • illustrations
  • portraits
  • forms
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • technical reports
http://library.link/vocab/relatedWorkOrContributorName
  • Latka, Michael
  • Field, Evelyn
  • Transit Cooperative Research Program
  • National Research Council (U.S.)
Series statement
TCRP web-only doc
Series volume
57
http://library.link/vocab/subjectName
  • Local transit
  • Local transit
  • Advertising
  • Advertising
  • Transportation
  • public transit
Label
Audience measurement for transit advertising, Kelly McGillivray, Michael Latka, [and] Evelyn Field, (electronic resource)
Instantiates
Publication
Note
"Contractor's final report and selected appendices for TCRP Project B-39, submitted April 2012."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
844786896
Extent
1 online resource (1 volume (various pagings))
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
digital, PDF.
Specific material designation
remote
System control number
(OCoLC)844786896
Label
Audience measurement for transit advertising, Kelly McGillivray, Michael Latka, [and] Evelyn Field, (electronic resource)
Publication
Note
"Contractor's final report and selected appendices for TCRP Project B-39, submitted April 2012."
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
844786896
Extent
1 online resource (1 volume (various pagings))
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
digital, PDF.
Specific material designation
remote
System control number
(OCoLC)844786896

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