The Resource Authoring audiences : rhetorical strategies in eighteenth-century prefaces, by Jeanine Hurley

Authoring audiences : rhetorical strategies in eighteenth-century prefaces, by Jeanine Hurley

Label
Authoring audiences : rhetorical strategies in eighteenth-century prefaces
Title
Authoring audiences
Title remainder
rhetorical strategies in eighteenth-century prefaces
Statement of responsibility
by Jeanine Hurley
Creator
Contributor
Author
Degree supervisor
Subject
Genre
Language
eng
Summary
This dissertation examines the role the preface played in eighteenth-century texts, looking specifically at the rhetorical strategies used to create and shape audiences. Although some prefatory conventions were consistent with those of prefaces from earlier periods--including the formal letters of dedication and the modesty topos as a means of establishing ethos--eighteenth-century writers also employed other strategies adapted to the century's rapidly-changing consumer market. Allowing writers to introduce themselves, demonstrate who the ideal reader of the text would be, and help the reader become that ideal audience, the preface provided a crucial link between the writer and the new reader-consumer. Chapter One develops a history of the preface, tracing it back through the classical exordium and the rhetorical advice of Aristotle, Cicero, Quintilian, and Blair. It then describes the rhetorical situation facing eighteenth-century writers and examines their prefaces in terms of form and function. Chapter Two, "A New Concept of 'Writer' Emerges," explains how eighteenth-century writers adapted classical advice about ethos by using appeals to modesty; appeals to authority, especially in the form of letters of dedication, testimonials, and references to the bookseller; and appeals to goodwill, by highlighting how each text accommodates readers' specific needs. Chapter Three, "Creating Audience with Pathos: Salutations, Self-Images, and Nationalism," which incorporates contemporary audience theory by Ede and Lunsford, Iser, Burke, and Levinson, explores the strategies by which eighteenth century authors attempted to shape their readers, specifically through deixis, salutations, embedded and direct references, and pronouns that "name" their readers. Chapter Four provides a focused study of prefaces from texts designed for teaching the English language. "The Preface as a Forum for Commentary; Defending the Endeavor: A Case Study of English Accidence" examines teachers and parents as potential audiences for educational texts and considers the major philosophical arguments these prefaces present: arguments about whom, what, and how to teach. The study concludes that eighteenth-century prefaces provided a forum for identifying target readers, drawing them into the text, and rendering them the text's ideal readers. Thus, the preface became a marketing tool for the fluctuating eighteenth-century book market
Has edition
Cataloging source
MUU
http://library.link/vocab/creatorName
Hurley, Jeanine
Degree
Ph. D.
Dissertation note
Thesis
Dissertation year
2003.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Maryland, College Park
Index
no index present
LC call number
PR769
LC item number
.H87 2003
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorDate
1945-
http://library.link/vocab/relatedWorkOrContributorName
Fahnestock, Jeanne
http://library.link/vocab/subjectName
  • English fiction
  • Prefaces
  • English fiction
  • Prefaces
Label
Authoring audiences : rhetorical strategies in eighteenth-century prefaces, by Jeanine Hurley
Instantiates
Publication
Copyright
Note
  • Department of English
  • Vita
  • "UMI Number: 3094497."
  • "2003."
  • Thesis supervisor/advisor: Jeanne Fahnestock
Bibliography note
Includes bibliographical references (pages 219-239)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
916505116
Dimensions
28 cm
Extent
iii, 239 pages
Form of item
regular print reproduction
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other control number
UMI 3094497
System control number
(OCoLC)916505116
Label
Authoring audiences : rhetorical strategies in eighteenth-century prefaces, by Jeanine Hurley
Publication
Copyright
Note
  • Department of English
  • Vita
  • "UMI Number: 3094497."
  • "2003."
  • Thesis supervisor/advisor: Jeanne Fahnestock
Bibliography note
Includes bibliographical references (pages 219-239)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
916505116
Dimensions
28 cm
Extent
iii, 239 pages
Form of item
regular print reproduction
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other control number
UMI 3094497
System control number
(OCoLC)916505116

Library Locations

    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620
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