Coverart for item
The Resource Backward framing through memory reconstruction, Kathryn A. Braun, Gerald Zaltman

Backward framing through memory reconstruction, Kathryn A. Braun, Gerald Zaltman

Label
Backward framing through memory reconstruction
Title
Backward framing through memory reconstruction
Statement of responsibility
Kathryn A. Braun, Gerald Zaltman
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
FUG
http://library.link/vocab/creatorName
Braun, Kathryn A.
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Zaltman, Gerald
  • Marketing Science Institute
Series statement
Working paper report
Series volume
no. 98-109
http://library.link/vocab/subjectName
  • Consumer behavior
  • Marketing research
  • Advertising
  • Recollection (Psychology)
Label
Backward framing through memory reconstruction, Kathryn A. Braun, Gerald Zaltman
Instantiates
Publication
Note
"May 1998."
Bibliography note
Includes bibliographical references (p. 37-42)
Control code
40122515
Dimensions
28 cm.
Extent
42 p.
Other physical details
ill.
Label
Backward framing through memory reconstruction, Kathryn A. Braun, Gerald Zaltman
Publication
Note
"May 1998."
Bibliography note
Includes bibliographical references (p. 37-42)
Control code
40122515
Dimensions
28 cm.
Extent
42 p.
Other physical details
ill.

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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