Coverart for item
The Resource Be your own brand : a breakthrough formula for standing out from the crowd, David McNally and Karl D. Speak

Be your own brand : a breakthrough formula for standing out from the crowd, David McNally and Karl D. Speak

Label
Be your own brand : a breakthrough formula for standing out from the crowd
Title
Be your own brand
Title remainder
a breakthrough formula for standing out from the crowd
Statement of responsibility
David McNally and Karl D. Speak
Creator
Contributor
Subject
Genre
Language
eng
Summary
Annotation
Cataloging source
UMI
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
McNally, David
Dewey number
650.1
Illustrations
illustrations
Index
index present
LC call number
BF697
LC item number
.M385 2003
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1951-
http://library.link/vocab/relatedWorkOrContributorName
Speak, Karl D.
http://library.link/vocab/subjectName
  • Identity (Psychology)
  • Brand name products
  • Identity (Psychology)
  • Brand name products
  • Brand name products
  • Identity (Psychology)
Summary expansion
Brands are typically associated with products and businesses, but David McNally and Karl Speak suggest the same concept can be applied to individuals and relationships, with powerful results. Be Your Own Brand shows how personal branding, like product branding, creates a special type of relationship fueled by a strong belief system and tied to an emotional connection. The authors help readers understand the importance of relationships as the currency for success in their personal and business lives. They present specific tools for success that include simple principles that define the characteristics of a branded relationship; a clear model that defines one's unique personal brand; and a way to distill the essence of that brand into a meaningful and actionable "brand promise." This blueprint for "personal branding" will help all readers achieve maximum career success - quickly and permanently - without personal compromise or selling out
Label
Be your own brand : a breakthrough formula for standing out from the crowd, David McNally and Karl D. Speak
Instantiates
Publication
Bibliography note
Includes bibliographical references (page 139) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
297556631
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (x, 148 pages)
Form of item
online
Isbn
9781576752722
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781576752722
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000030
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)297556631
Label
Be your own brand : a breakthrough formula for standing out from the crowd, David McNally and Karl D. Speak
Publication
Bibliography note
Includes bibliographical references (page 139) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
297556631
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (x, 148 pages)
Form of item
online
Isbn
9781576752722
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781576752722
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000030
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)297556631

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      38.946102 -92.330125
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