Coverart for item
The Resource Be your own brand : achieve more of what you want by being more of who you are, David McNally, Karl D. Speak

Be your own brand : achieve more of what you want by being more of who you are, David McNally, Karl D. Speak

Label
Be your own brand : achieve more of what you want by being more of who you are
Title
Be your own brand
Title remainder
achieve more of what you want by being more of who you are
Statement of responsibility
David McNally, Karl D. Speak
Creator
Contributor
Subject
Genre
Language
eng
Summary
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life?particularly your employer?and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. Squarely delivers where other books have left off by creating a genuine self- understanding and a strong picture of the person you are and want to become to create real sustainable personal change.? --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company?A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.? --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines?Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.? --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH?From this book you?ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.? -- Heather Backstrom, Employee Development Manager, Moog, Inc.? Aircraft Group
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
McNally, David
Dewey number
158.1
Index
index present
LC call number
BF697
LC item number
.M385 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1951-
http://library.link/vocab/relatedWorkOrContributorName
Speak, Karl D.
Series statement
A BK life book
http://library.link/vocab/subjectName
  • Identity (Psychology)
  • Brand name products
  • SELF-HELP
  • SELF-HELP
  • SELF-HELP
  • SELF-HELP
  • SELF-HELP
  • Brand name products
  • Identity (Psychology)
  • Brand name products
  • Identity (Psychology)
Label
Be your own brand : achieve more of what you want by being more of who you are, David McNally, Karl D. Speak
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 135-136) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Personal brand basics -- Personal brand : the perception that you made a difference -- A strong personal brand delivers : on three important expectations -- Your personal brand is perceived : from three different dimensions -- Designing your personal brand of making a difference -- Authenticity : the cornerstone to building a strong brand -- Creating your brand platform : dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand
Control code
704267230
Dimensions
unknown
Edition
2nd ed., updated and expanded.
Extent
1 online resource (ix, 143 pages).
File format
unknown
Form of item
online
Isbn
9781605098111
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786612935107
http://library.link/vocab/ext/overdrive/overdriveId
  • 293510
  • ad096c6f-db2a-49bd-8ff9-81487f4901e5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)704267230
Label
Be your own brand : achieve more of what you want by being more of who you are, David McNally, Karl D. Speak
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 135-136) and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Personal brand basics -- Personal brand : the perception that you made a difference -- A strong personal brand delivers : on three important expectations -- Your personal brand is perceived : from three different dimensions -- Designing your personal brand of making a difference -- Authenticity : the cornerstone to building a strong brand -- Creating your brand platform : dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand
Control code
704267230
Dimensions
unknown
Edition
2nd ed., updated and expanded.
Extent
1 online resource (ix, 143 pages).
File format
unknown
Form of item
online
Isbn
9781605098111
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9786612935107
http://library.link/vocab/ext/overdrive/overdriveId
  • 293510
  • ad096c6f-db2a-49bd-8ff9-81487f4901e5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)704267230

Library Locations

    • Ellis LibraryBorrow it
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      38.944491 -92.326012
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      38.946102 -92.330125
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