The Resource Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler
Resource Information
The item Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- "How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate"--Resource description page
- Language
- eng
- Edition
- 1st ed.
- Extent
- 1 online resource (xxiii, 278 pages)
- Contents
-
- pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company
- pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture
- pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business
- pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team
- pt. 5. The Technology Playbook: How to Develop Products Users Love
- pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line
- pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets
- pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul
- pt. 9. The Leadership Playbook: How to Create Alignment
- the Key to Organizational Success
- Isbn
- 9780470535905
- Label
- Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry
- Title
- Behind the cloud
- Title remainder
- the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry
- Statement of responsibility
- Marc R. Benioff, Carlye Adler
- Subject
-
- BUSINESS & ECONOMICS -- Distribution
- BUSINESS & ECONOMICS -- Marketing | General
- Customer relations -- Management
- Customer relations -- Management
- Electronic books
- Kundendienst
- Sales management
- Sales management
- Salesforce.com
- Salesforce.com (Firm)
- Softwareindustrie
- USA
- Unternehmen
- Verkauf
- Vertrieb
- Salesforce.com (Firm)
- Language
- eng
- Summary
- "How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate"--Resource description page
- Cataloging source
- TEFOD
- http://library.link/vocab/creatorDate
- 1964-
- http://library.link/vocab/creatorName
- Benioff, Marc R.
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.5
- LC item number
- .B443 2009eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Adler, Carlye
- http://library.link/vocab/subjectName
-
- Salesforce.com (Firm)
- Customer relations
- Sales management
- Salesforce.com (Firm)
- Salesforce.com (Firm)
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Customer relations
- Sales management
- Verkauf
- Vertrieb
- Kundendienst
- Salesforce.com
- Softwareindustrie
- Unternehmen
- USA
- Label
- Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company -- pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture -- pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business -- pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team -- pt. 5. The Technology Playbook: How to Develop Products Users Love -- pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line -- pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets -- pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul -- pt. 9. The Leadership Playbook: How to Create Alignment -- the Key to Organizational Success
- Control code
- 759581297
- Dimensions
- unknown
- Edition
- 1st ed.
- Extent
- 1 online resource (xxiii, 278 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780470535905
- Lccn
- 2009021671
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9780470521168
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- b2fb9630-7865-4c2b-a6c9-4999c1e0e340
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)759581297
- Label
- Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company -- pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture -- pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business -- pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team -- pt. 5. The Technology Playbook: How to Develop Products Users Love -- pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line -- pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets -- pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul -- pt. 9. The Leadership Playbook: How to Create Alignment -- the Key to Organizational Success
- Control code
- 759581297
- Dimensions
- unknown
- Edition
- 1st ed.
- Extent
- 1 online resource (xxiii, 278 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780470535905
- Lccn
- 2009021671
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9780470521168
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- b2fb9630-7865-4c2b-a6c9-4999c1e0e340
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)759581297
Subject
- BUSINESS & ECONOMICS -- Distribution
- BUSINESS & ECONOMICS -- Marketing | General
- Customer relations -- Management
- Customer relations -- Management
- Electronic books
- Kundendienst
- Sales management
- Sales management
- Salesforce.com
- Salesforce.com (Firm)
- Softwareindustrie
- USA
- Unternehmen
- Verkauf
- Vertrieb
- Salesforce.com (Firm)
Genre
Member of
Library Links
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Behind-the-cloud--the-untold-story-of-how/GqFvr2Q-H3c/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Behind-the-cloud--the-untold-story-of-how/GqFvr2Q-H3c/">Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>