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The Resource Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler

Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler

Creator
Contributor
Summary
"How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate"--Resource description page
Language
eng
Work
Publication
Edition
1st ed.
Extent
1 online resource (xxiii, 278 pages)
Contents
  • pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company
  • pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture
  • pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business
  • pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team
  • pt. 5. The Technology Playbook: How to Develop Products Users Love
  • pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line
  • pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets
  • pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul
  • pt. 9. The Leadership Playbook: How to Create Alignment
  • the Key to Organizational Success
Isbn
9780470535905
Instance
Label
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry
Title
Behind the cloud
Title remainder
the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry
Statement of responsibility
Marc R. Benioff, Carlye Adler
Creator
Contributor
Subject
Genre
Language
eng
Summary
"How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate"--Resource description page
Member of
Cataloging source
TEFOD
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Benioff, Marc R.
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.B443 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Adler, Carlye
http://library.link/vocab/subjectName
  • Salesforce.com (Firm)
  • Customer relations
  • Sales management
  • Salesforce.com (Firm)
  • Salesforce.com (Firm)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Customer relations
  • Sales management
  • Verkauf
  • Vertrieb
  • Kundendienst
  • Salesforce.com
  • Softwareindustrie
  • Unternehmen
  • USA
Label
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company -- pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture -- pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business -- pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team -- pt. 5. The Technology Playbook: How to Develop Products Users Love -- pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line -- pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets -- pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul -- pt. 9. The Leadership Playbook: How to Create Alignment -- the Key to Organizational Success
Control code
759581297
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xxiii, 278 pages)
File format
unknown
Form of item
online
Isbn
9780470535905
Lccn
2009021671
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470521168
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
b2fb9630-7865-4c2b-a6c9-4999c1e0e340
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)759581297
Label
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry, Marc R. Benioff, Carlye Adler
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company -- pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture -- pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business -- pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team -- pt. 5. The Technology Playbook: How to Develop Products Users Love -- pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line -- pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets -- pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul -- pt. 9. The Leadership Playbook: How to Create Alignment -- the Key to Organizational Success
Control code
759581297
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xxiii, 278 pages)
File format
unknown
Form of item
online
Isbn
9780470535905
Lccn
2009021671
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9780470521168
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
b2fb9630-7865-4c2b-a6c9-4999c1e0e340
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)759581297

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      38.944491 -92.326012
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      38.946102 -92.330125

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