The Resource Believe it or not : youth and young adult female perceptions of the credibility of online multimedia messages, by Ana Adi, (electronic resource)

Believe it or not : youth and young adult female perceptions of the credibility of online multimedia messages, by Ana Adi, (electronic resource)

Label
Believe it or not : youth and young adult female perceptions of the credibility of online multimedia messages
Title
Believe it or not
Title remainder
youth and young adult female perceptions of the credibility of online multimedia messages
Statement of responsibility
by Ana Adi
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
In the age of Internet, multimedia messages and speed information, it is highly important for communicators to design and create more effective messages to reach their targets. This research addressed the issue of message design by investigating the impact the emotional tone of an online multimedia message has on the perception of the source releasing it. It also explored the influence of the emotional tone on the number of people to whom respondents would forward the messages to and the impact on their comprehension and recognition of risk and benefit information. A 2 (source) x 3 (emotional tone) factorial design online experiment was conducted on youth and young adult women. Results showed that the emotional tone of a message influences the way the respondents perceive the credibility of the source releasing it as well as it influences the number of people to whom respondents would forward the message. Also, risk statements were proven to be better recognized than the benefit ones. Furthermore, implications of the findings on future message design as well as future research directions are discussed
Cataloging source
MUU
http://library.link/vocab/creatorName
Adi, Ana
Degree
M.A.
Dissertation year
2007.
Granting institution
University of Missouri-Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorDate
1966-
http://library.link/vocab/relatedWorkOrContributorName
Bolls, Paul David
http://library.link/vocab/subjectName
  • Online information services
  • Multimedia systems
  • Telecommunication
Target audience
specialized
Label
Believe it or not : youth and young adult female perceptions of the credibility of online multimedia messages, by Ana Adi, (electronic resource)
Instantiates
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on October 23, 2007)
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
180164664
Dimensions
unknown
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)180164664
System details
Mode of access: World Wide Web
Label
Believe it or not : youth and young adult female perceptions of the credibility of online multimedia messages, by Ana Adi, (electronic resource)
Publication
Note
  • The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file
  • Title from title screen of research.pdf file (viewed on October 23, 2007)
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
180164664
Dimensions
unknown
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)180164664
System details
Mode of access: World Wide Web

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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