Coverart for item
The Resource Between cultural diversity and fantasy : hybridity, pop cosmopolitanism and transnational media fandom, by Hyunji Lee

Between cultural diversity and fantasy : hybridity, pop cosmopolitanism and transnational media fandom, by Hyunji Lee

Label
Between cultural diversity and fantasy : hybridity, pop cosmopolitanism and transnational media fandom
Title
Between cultural diversity and fantasy
Title remainder
hybridity, pop cosmopolitanism and transnational media fandom
Statement of responsibility
by Hyunji Lee
Creator
Contributor
Author
Thesis advisor
Subject
Genre
Language
eng
Summary
This study examines the complex, multidirectional process of media transnationalization and online media fandom within the new media environment, focusing on the transnational media flows from the East to the West. My approach is built on the intersection of media transnationalization and reception research, fan studies, and transnational media fandom and identity research, and utilizes qualitative methods to examine the growing phenomenon of Korean popular culture in the West through case studies of online fandom surrounding two genresKorean pop music (K-pop) and Korean television drama (K-drama). To explore the online culture of Western K-pop/Kdrama fans, I conducted a seven-month online ethnography, from July 2014 to January 2015, that focused on participant observation, one-on-one interviews with fans, and analysis of fans' online posts and comments. The purpose of the present study was to explore the appeal of Korean popular culture to Western fans, fans' embrace of pop cosmopolitanism and creation of hybrid identities, fans' creation of collective intelligence and affect, the role of fans in the spread of Korean popular culture in the West, and fans' construction of a transnational fan community using a network of sites and resources. Hybridity and pop cosmopolitanism are utilized to explain Western fans' experiences and transnational media flows. The findings from this study suggest that Western fans were drawn to K-pop for its complex mixture of familiarity and difference, or hybridity; yet, K-drama fandom was primarily driven by the romantic fantasy the genre creates and its structural uniqueness and difference. Embracing pop cosmopolitanism and actively seeking out and consuming Korean popular culture, Western fans changed and strengthened their cultural views and created hybrid identities that embrace cultural diversity and a global perspective. Fans were also an active part of creating a hybrid online fan culture that focuses on collective creation of meanings and affective experiences. Fans' voluntary work in promoting and spreading Korean popular culture has significantly contributed to its growing popularity in the West, heightening their engagement and affective pleasure. Western fans who feel stigmatized for their investment in Korean popular culture created an affirming community online that accepts them and their interests through a network of sites in the new media environment. As a result of my ethnographic analysis, I argue that scholars should take a closer look at transnational media fandom as a key site for identity negotiation and construction, embrace of pop cosmopolitanism, and creation of supportive online networks. In total, this examination of the transnational fandom of Korean popular culture offers a rich account of how Western fans' investment in Korean popular culture and participation in online fandom influenced their worldviews and identities, and how the new technologies and fans' voluntary work have increasingly influenced transnational media flows, making them more complex, accelerated, and multi-directional
Cataloging source
MUU
http://library.link/vocab/creatorName
Lee, Hyunji
Degree
Ph. D.
Dissertation note
Thesis
Dissertation year
2015.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
Click, Melissa A.
http://library.link/vocab/subjectName
  • Fans (Persons) in mass media
  • Popular music
  • Television plays
  • Popular culture
  • East and West
  • Western countries
Label
Between cultural diversity and fantasy : hybridity, pop cosmopolitanism and transnational media fandom, by Hyunji Lee
Instantiates
Publication
Note
  • "A Dissertation Presented to The Faculty of the Graduate School At the University of Missouri In Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy."
  • Dissertation supervisor: Dr. Melissa A. Click
  • Includes vita
Bibliography note
Includes bibliographical references (pages 229-255)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
979561932
Extent
1 online resource (ix, 256 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)979561932
Label
Between cultural diversity and fantasy : hybridity, pop cosmopolitanism and transnational media fandom, by Hyunji Lee
Publication
Note
  • "A Dissertation Presented to The Faculty of the Graduate School At the University of Missouri In Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy."
  • Dissertation supervisor: Dr. Melissa A. Click
  • Includes vita
Bibliography note
Includes bibliographical references (pages 229-255)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
979561932
Extent
1 online resource (ix, 256 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)979561932

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