Coverart for item
The Resource Beyond the mission statement : why cause-based communications leads to true success, Jim Armstrong

Beyond the mission statement : why cause-based communications leads to true success, Jim Armstrong

Label
Beyond the mission statement : why cause-based communications leads to true success
Title
Beyond the mission statement
Title remainder
why cause-based communications leads to true success
Statement of responsibility
Jim Armstrong
Creator
Subject
Language
eng
Summary
" Too often a marketing communications campaign begins with the words, "We need a new logo." Jim Armstrong suggests that such campaigns should really begin with unearthing, capturing, and communicating the "cause" of a business-the "why" it exists versus simply what it does. The 10-question process included in this book helps businesses find their authentic, truthful voice which can then be translated into a strong marketing communications concept that is carried throughout the company's communications with customers, employees, and shareholders. Four detailed case studies include examples of the advertisements, annual report covers, banner ads, and other marketing materials that were generated from the Mission-in-a-Message process that he advocates."--Publisher's website
Cataloging source
HBS
http://library.link/vocab/creatorName
Armstrong, Jim
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Communication in marketing
  • Mission statements
  • Strategic planning
Label
Beyond the mission statement : why cause-based communications leads to true success, Jim Armstrong
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why did you get up this morning? -- Why does your business do what it does? -- The bank's interest is very personal -- A developer who doesn't build buildings -- Drawing out the cause of a non-profit -- Community is the fuel of this utility -- How to why -- Good for you -- Appendix: Cause for celebration
Control code
71321606
Dimensions
23 cm
Extent
x, 148 pages
Isbn
9780976697374
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
9780976697374
Other physical details
illustrations
Label
Beyond the mission statement : why cause-based communications leads to true success, Jim Armstrong
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Why did you get up this morning? -- Why does your business do what it does? -- The bank's interest is very personal -- A developer who doesn't build buildings -- Drawing out the cause of a non-profit -- Community is the fuel of this utility -- How to why -- Good for you -- Appendix: Cause for celebration
Control code
71321606
Dimensions
23 cm
Extent
x, 148 pages
Isbn
9780976697374
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
9780976697374
Other physical details
illustrations

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
Processing Feedback ...