Coverart for item
The Resource Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin H. Nalty

Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin H. Nalty

Label
Beyond viral : how to attract customers, promote your brand, and make money with online video
Title
Beyond viral
Title remainder
how to attract customers, promote your brand, and make money with online video
Statement of responsibility
Kevin H. Nalty
Creator
Subject
Language
eng
Summary
"Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals"--Provided by publisher
Member of
Cataloging source
SNK
http://library.link/vocab/creatorName
Nalty, Kevin H
Dewey number
658.87202854678
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.N35 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
The new rules of social media series
http://library.link/vocab/subjectName
  • Viral marketing
  • Internet videos
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet videos
  • Viral marketing
Label
Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin H. Nalty
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video
Control code
712994313
Dimensions
unknown
Extent
1 online resource (xx, 282 pages)
Form of item
online
Isbn
9780470877609
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612782794
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000102
  • a8f7f646-44c4-4345-9028-403424b7fe11
Specific material designation
remote
System control number
(OCoLC)712994313
Label
Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin H. Nalty
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The least a marketer needs to know -- Flavors of video: from skateboarding cats to pro -- Viral video is dead -- Video's role in the marketing funnel -- The most visceral form of social media -- Inside YouTube -- Agencies searching for role -- Learning from online-video "stars" -- Marketing via Webstars -- Paid video advertising -- Measuring ROI and performance of online video -- Video and search engine optimization -- How to get popular on YouTube -- Can you make money from online video? -- Guerrilla video for entrepreneurs and cause-related marketing -- Learning from Obama Girl / by Ben Relles -- Insider information: behind the curtain -- The future of online video
Control code
712994313
Dimensions
unknown
Extent
1 online resource (xx, 282 pages)
Form of item
online
Isbn
9780470877609
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612782794
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000102
  • a8f7f646-44c4-4345-9028-403424b7fe11
Specific material designation
remote
System control number
(OCoLC)712994313

Library Locations

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      38.946102 -92.330125
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