Coverart for item
The Resource Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne

Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Title
Blue ocean strategy
Title remainder
how to create uncontested market space and make the competition irrelevant
Statement of responsibility
W. Chan Kim, Renée Mauborgne
Creator
Contributor
Subject
Genre
Language
eng
Summary
In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorName
Kim, W. Chan
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.153
LC item number
.K53 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mauborgne, Renée
http://library.link/vocab/subjectName
  • New products
  • Market segmentation
  • Economic Competition
  • Marketing
  • Organizational Innovation
  • Planning Techniques
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [223]-229) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • pt. 2.
  • Formulating blue ocean strategy
  • 3.
  • Reconstruct market boundaries
  • 4.
  • Focus on the big picture, not the numbers
  • 5.
  • Reach beyond existing demand
  • 6.
  • Get the strategic sequence right
  • Preface
  • pt. 3.
  • Executing blue ocean strategy
  • 7.
  • Overcome key organizational hurdles
  • 8.
  • Build execution into strategy
  • 9.
  • The sustainability and renewal of blue ocean strategy
  • Appendix A
  • Appendix B
  • Acknowledgments
  • Appendix C
  • Notes
  • Bibliography
  • Index
  • About the authors
  • pt. 1.
  • Blue ocean strategy
  • 1.
  • Creating blue oceans
  • 2.
  • Analytical tools and frameworks
Control code
56421900
Dimensions
25 cm
Extent
xv, 240 pages
Isbn
9781591396192
Isbn Type
(hardcover : alk. paper)
Lccn
2004020857
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant, W. Chan Kim, Renée Mauborgne
Publication
Bibliography note
Includes bibliographical references (pages [223]-229) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • pt. 2.
  • Formulating blue ocean strategy
  • 3.
  • Reconstruct market boundaries
  • 4.
  • Focus on the big picture, not the numbers
  • 5.
  • Reach beyond existing demand
  • 6.
  • Get the strategic sequence right
  • Preface
  • pt. 3.
  • Executing blue ocean strategy
  • 7.
  • Overcome key organizational hurdles
  • 8.
  • Build execution into strategy
  • 9.
  • The sustainability and renewal of blue ocean strategy
  • Appendix A
  • Appendix B
  • Acknowledgments
  • Appendix C
  • Notes
  • Bibliography
  • Index
  • About the authors
  • pt. 1.
  • Blue ocean strategy
  • 1.
  • Creating blue oceans
  • 2.
  • Analytical tools and frameworks
Control code
56421900
Dimensions
25 cm
Extent
xv, 240 pages
Isbn
9781591396192
Isbn Type
(hardcover : alk. paper)
Lccn
2004020857
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
Processing Feedback ...