Coverart for item
The Resource Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken

Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken

Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position
Title
Brand aid
Title remainder
a quick reference guide to solving your branding problems and strengthening your marketing position
Statement of responsibility
Brad VanAuken
Creator
Author
Subject
Language
eng
Summary
Branding is more than a great logo. A brand is the essence of an organization, its DNA, impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. This book covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: the 6 most powerful sources of brand differentiation; 5 elements that trigger brand insistence; turning brand strategy into advertising; online branding; private label brands; creating "category of one" brands; social responsibility, sustainability, and storytelling; 60 nontraditional marketing techniques; metrics; and more. --
Assigning source
Edited summary from book
Cataloging source
N$T
http://library.link/vocab/creatorName
VanAuken, Brad
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
V36 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Trademarks
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Brand name products
  • Branding (Marketing)
  • Trademarks
Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A brand is a friend -- Understanding the language of branding -- Brand management process : an overview -- Understanding the consumer -- Understanding the competition -- Brand design -- Brand identity system and standards -- Driving the consumer from brand awareness to brand insistence -- Brand advertising -- Nontraditional marketing approaches that work -- Online brand building -- Developing a brand building organization -- Integrated brand marketing -- Creating the total brand experience -- Brand extension -- Global branding -- Brand research -- Brand equity measurement -- How organization age and size affect brand management issues -- Legal issues in brand management -- Common brand problems -- Keys to success in brand building: a summary
Control code
896123542
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780814434741
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
951d41ca-eccc-437b-97b5-aca5ed5ce3c8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)896123542
Label
Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position, Brad VanAuken
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A brand is a friend -- Understanding the language of branding -- Brand management process : an overview -- Understanding the consumer -- Understanding the competition -- Brand design -- Brand identity system and standards -- Driving the consumer from brand awareness to brand insistence -- Brand advertising -- Nontraditional marketing approaches that work -- Online brand building -- Developing a brand building organization -- Integrated brand marketing -- Creating the total brand experience -- Brand extension -- Global branding -- Brand research -- Brand equity measurement -- How organization age and size affect brand management issues -- Legal issues in brand management -- Common brand problems -- Keys to success in brand building: a summary
Control code
896123542
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780814434741
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
951d41ca-eccc-437b-97b5-aca5ed5ce3c8
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)896123542

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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