Coverart for item
The Resource Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker

Label
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
Title
Brand portfolio strategy
Title remainder
creating relevance, differentiation, energy, leverage, and clarity
Statement of responsibility
David A. Aaker
Creator
Subject
Language
eng
Summary
"In this book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Aaker, David A
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
.A2154 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Brand name products
  • Brand name products
Label
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [323]-327) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Brand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy -- 20 takeaways
Control code
53097170
Dimensions
24 cm
Extent
xviii, 348 pages
Isbn
9780743249386
Lccn
2003063055
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity, David A. Aaker
Publication
Bibliography note
Includes bibliographical references (pages [323]-327) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Brand portfolio strategy -- The brand relationship spectrum -- Inputs to brand portfolio decisions -- Brand relevance -- Energizing and differentiating the brand -- Accessing strategic assets : brand alliances -- Leveraging the brand into new product-markets -- Participating in upscale and value markets -- Leveraging the corporate brand -- Toward focus and clarity -- Brand portfolio strategy -- 20 takeaways
Control code
53097170
Dimensions
24 cm
Extent
xviii, 348 pages
Isbn
9780743249386
Lccn
2003063055
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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