Coverart for item
The Resource Brand relevance : making competitors irrelevant, David A. Aaker

Brand relevance : making competitors irrelevant, David A. Aaker

Label
Brand relevance : making competitors irrelevant
Title
Brand relevance
Title remainder
making competitors irrelevant
Statement of responsibility
David A. Aaker
Creator
Subject
Genre
Language
eng
Summary
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--
Member of
Assigning source
Provided by publisher
Cataloging source
N$T
http://library.link/vocab/creatorName
Aaker, David A
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
A21535 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
The Jossey-Bass business & management series
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Technological innovations
  • BUSINESS & ECONOMICS
  • Brand name products
  • Branding (Marketing)
  • Technological innovations
Label
Brand relevance : making competitors irrelevant, David A. Aaker
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization
Control code
705929747
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xvi, 381 pages)
File format
unknown
Form of item
online
Isbn
9780470922606
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
3585780
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000103
  • 332acac0-ebd2-4a3b-8842-2e37fb178406
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)705929747
Label
Brand relevance : making competitors irrelevant, David A. Aaker
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization
Control code
705929747
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (xvi, 381 pages)
File format
unknown
Form of item
online
Isbn
9780470922606
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
3585780
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000103
  • 332acac0-ebd2-4a3b-8842-2e37fb178406
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)705929747

Library Locations

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      38.944491 -92.326012
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      38.946102 -92.330125
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