Coverart for item
The Resource Brand revitalization : creating a plan to win, Larry Light and Joan Kiddon

Brand revitalization : creating a plan to win, Larry Light and Joan Kiddon

Label
Brand revitalization : creating a plan to win
Title
Brand revitalization
Title remainder
creating a plan to win
Statement of responsibility
Larry Light and Joan Kiddon
Creator
Contributor
Subject
Language
eng
Summary
"This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and get your entire organization aligned for the win!"--Resource description page
Cataloging source
UMI
http://library.link/vocab/creatorName
Light, Larry
Dewey number
658.827
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1255
LC item number
.L54 2009
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorDate
  • 1949-
  • 1949-
http://library.link/vocab/relatedWorkOrContributorName
  • Kiddon, Joan
  • Light, Larry
  • Kiddon, Joan
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
  • Product life cycle
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
  • Brand name products
  • Product life cycle
Label
Brand revitalization : creating a plan to win, Larry Light and Joan Kiddon
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
601901626
Dimensions
unknown
Extent
1 online resource ([10] pages)
Form of item
online
Isbn
9780131375161
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000061
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)601901626
Label
Brand revitalization : creating a plan to win, Larry Light and Joan Kiddon
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
601901626
Dimensions
unknown
Extent
1 online resource ([10] pages)
Form of item
online
Isbn
9780131375161
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000061
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)601901626

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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