Coverart for item
The Resource Brand royalty : how the world's top 100 brands thrive and survive, Matt Haig

Brand royalty : how the world's top 100 brands thrive and survive, Matt Haig

Label
Brand royalty : how the world's top 100 brands thrive and survive
Title
Brand royalty
Title remainder
how the world's top 100 brands thrive and survive
Statement of responsibility
Matt Haig
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Haig, Matt
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
LC item number
H346 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Merken
Label
Brand royalty : how the world's top 100 brands thrive and survive, Matt Haig
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
INNOVATION BRANDS: Adidas: the performance brand -- Sony: the pioneer brand -- Hoover: the synonymous brand -- Xerox: the research brand -- American Express: the integrity brand -- L'Oréal: the individuality brand -- Durex: the safe brand -- Mercedes-Benz: the prestige brand -- Nescafé: the instant brand -- Toyota: the big-picture brand -- PIONEER BRANDS: Heinz: the trust brand -- Kellogg's: the familiarity brand -- Colgate: the total brand -- Ford: the volume brand -- Goodyear: the leadership brand -- Gillette: the shaving brand -- Kleenex: the disposable brand -- Wrigley: the new thinking brand -- DISTRACTION BRANDS: MTV: the youth brand -- Harry Potter: the story brand -- Barbie: the escapist brand -- Disney: the nostalgic brand -- STREAMLINED BRANDS: Cosmopolitan: the revolutionary brand -- Nokia: the streamlined brand -- Toys 'R' Us: the contraction brand -- Subway: the focus brand -- MUSCLE BRANDS: IBM: the solution brand -- Wal-Mart: the scale brand -- McDonald's: the service brand -- Nike: the sports brand -- Starbucks: the postmodern brand -- Microsoft: the dominance brand -- DISTINCTION BRANDS: Pepsi: the differentiation brand -- Hush Puppies: the casual brand -- Timex: the durability brand -- Evian: the purity brand -- Duracell: the longer-lasting brand -- Danone: the health brand -- Heineken: the export brand -- STATUS BRANDS: Rolex: the superior brand -- Courvoisier: the mystery brand -- Louis Vuitton: the desirable brand -- Moët & Chandon: the vintage brand -- Burberry: the heritage brand -- BMW: the defining brand -- Gucci: the exclusive brand -- Tiffany & Co.: the sparkling brand -- PEOPLE BRANDS: Oprah Winfrey: the saviour brand -- Jennifer Lopez: the superstar brand -- David Beckham: the icon brand -- RESPONSIBILITY BRANDS: Johnson & Johnson: the crisis management brand -- Ben & Jerry's: the caring brand -- Seeds of Change: the goodness brand -- Cafédirect: the fair-trade brand -- MAC: the cause brand -- Hewlett-Packard: the employees' brand -- BROAD BANDS: Yamaha: the ignored brand -- Caterpillar: the rugged brand -- Virgin: the elastic brand -- EMOTION BRANDS: Apple: the cult brand -- Harley-Davidson: the masculine brand -- Zippo: the longevity brand -- Jack Daniel's: the personality brand -- Chrysler: the romance brand -- Guinness: the timeless brand -- DESIGN BRANDS: IKEA: the democratic brand -- Audi: the advancement brand -- Bang & Olufsen: the improvement brand -- Muji: the minimal brand -- Vespa: the beautiful brand -- Converse: the heritage brand -- Volkswagon: the longevity brand -- CONSISTENT BRANDS: Coca-Cola: the ultimate brand -- Nivea: the continuity brand -- Hard Rock Café: the memorabilia brand -- Clarins: the expertise brand -- Campbell's soup: the uniformity brand -- Budweiser: the targeted brand -- ADVERTISER BRANDS: Kraft: the household brand -- Absolut Vodka: the advertising brand -- Benetton: the colour brand -- Calvin Klein: the sex brand -- The Gap: the easy brand -- Diesel: the ironic brand -- DISTRIBUTION BRANDS: Avon: the resilient brand -- Hertz: the credibility brand -- Domino's Pizza: the home-delivery brand -- Dell: the direct sales brand -- Amazon: the e-shopping brand -- SPEED BRANDS: Reuters: the objective brand -- FedEx: the 'first' brand -- Zara: the speed-to-market brand -- Hello Kitty: the cute brand -- Google: the search brand -- CNN: the information brand -- Hotmail: the viral brand -- EVOLUTION BRANDS: Bacardi: the Caribbean brand -- HSBC: the acquisition brand -- Intel: the educating brand -- Samsung: the rising brand -- The last word
Control code
55801022
Dimensions
25 cm
Extent
vi, 314 pages
Isbn
9780749442576
Lccn
2004015322
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
Label
Brand royalty : how the world's top 100 brands thrive and survive, Matt Haig
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
INNOVATION BRANDS: Adidas: the performance brand -- Sony: the pioneer brand -- Hoover: the synonymous brand -- Xerox: the research brand -- American Express: the integrity brand -- L'Oréal: the individuality brand -- Durex: the safe brand -- Mercedes-Benz: the prestige brand -- Nescafé: the instant brand -- Toyota: the big-picture brand -- PIONEER BRANDS: Heinz: the trust brand -- Kellogg's: the familiarity brand -- Colgate: the total brand -- Ford: the volume brand -- Goodyear: the leadership brand -- Gillette: the shaving brand -- Kleenex: the disposable brand -- Wrigley: the new thinking brand -- DISTRACTION BRANDS: MTV: the youth brand -- Harry Potter: the story brand -- Barbie: the escapist brand -- Disney: the nostalgic brand -- STREAMLINED BRANDS: Cosmopolitan: the revolutionary brand -- Nokia: the streamlined brand -- Toys 'R' Us: the contraction brand -- Subway: the focus brand -- MUSCLE BRANDS: IBM: the solution brand -- Wal-Mart: the scale brand -- McDonald's: the service brand -- Nike: the sports brand -- Starbucks: the postmodern brand -- Microsoft: the dominance brand -- DISTINCTION BRANDS: Pepsi: the differentiation brand -- Hush Puppies: the casual brand -- Timex: the durability brand -- Evian: the purity brand -- Duracell: the longer-lasting brand -- Danone: the health brand -- Heineken: the export brand -- STATUS BRANDS: Rolex: the superior brand -- Courvoisier: the mystery brand -- Louis Vuitton: the desirable brand -- Moët & Chandon: the vintage brand -- Burberry: the heritage brand -- BMW: the defining brand -- Gucci: the exclusive brand -- Tiffany & Co.: the sparkling brand -- PEOPLE BRANDS: Oprah Winfrey: the saviour brand -- Jennifer Lopez: the superstar brand -- David Beckham: the icon brand -- RESPONSIBILITY BRANDS: Johnson & Johnson: the crisis management brand -- Ben & Jerry's: the caring brand -- Seeds of Change: the goodness brand -- Cafédirect: the fair-trade brand -- MAC: the cause brand -- Hewlett-Packard: the employees' brand -- BROAD BANDS: Yamaha: the ignored brand -- Caterpillar: the rugged brand -- Virgin: the elastic brand -- EMOTION BRANDS: Apple: the cult brand -- Harley-Davidson: the masculine brand -- Zippo: the longevity brand -- Jack Daniel's: the personality brand -- Chrysler: the romance brand -- Guinness: the timeless brand -- DESIGN BRANDS: IKEA: the democratic brand -- Audi: the advancement brand -- Bang & Olufsen: the improvement brand -- Muji: the minimal brand -- Vespa: the beautiful brand -- Converse: the heritage brand -- Volkswagon: the longevity brand -- CONSISTENT BRANDS: Coca-Cola: the ultimate brand -- Nivea: the continuity brand -- Hard Rock Café: the memorabilia brand -- Clarins: the expertise brand -- Campbell's soup: the uniformity brand -- Budweiser: the targeted brand -- ADVERTISER BRANDS: Kraft: the household brand -- Absolut Vodka: the advertising brand -- Benetton: the colour brand -- Calvin Klein: the sex brand -- The Gap: the easy brand -- Diesel: the ironic brand -- DISTRIBUTION BRANDS: Avon: the resilient brand -- Hertz: the credibility brand -- Domino's Pizza: the home-delivery brand -- Dell: the direct sales brand -- Amazon: the e-shopping brand -- SPEED BRANDS: Reuters: the objective brand -- FedEx: the 'first' brand -- Zara: the speed-to-market brand -- Hello Kitty: the cute brand -- Google: the search brand -- CNN: the information brand -- Hotmail: the viral brand -- EVOLUTION BRANDS: Bacardi: the Caribbean brand -- HSBC: the acquisition brand -- Intel: the educating brand -- Samsung: the rising brand -- The last word
Control code
55801022
Dimensions
25 cm
Extent
vi, 314 pages
Isbn
9780749442576
Lccn
2004015322
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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