Coverart for item
The Resource Branded bodies, rhetoric, and the neoliberal nation-state, Jennifer Wingard

Branded bodies, rhetoric, and the neoliberal nation-state, Jennifer Wingard

Label
Branded bodies, rhetoric, and the neoliberal nation-state
Title
Branded bodies, rhetoric, and the neoliberal nation-state
Statement of responsibility
Jennifer Wingard
Creator
Subject
Language
eng
Summary
"Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. The book is written at a moment when the promise of the liberal nation state, in which the government purports to care for its citizens through social welfare programs financed by state funds, is eroding. Currently, state policies are defined by neoliberal governmentality, a form which privileges privatization and individual personal responsibility. Instead of the promise of citizenship and the protections that come with it, or "the American Dream" to use a more common euphemism, the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital (think "Guest Worker Programs"). And those underclassed "bodies" are identified through branding. In order to demonstrate just how damaging branding has become, Wingard offers readings of key pieces of legislation on immigration and GLBT rights and their media reception from the past twenty years. By showing how brands are assembled to create affective threats, Branded Bodies, Rhetoric, and the Neoliberal Nation-State articulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the nation-state. It attempts to clarify how the nation state uses brands to forward its claims of equality and freedom all the while condemning those who do not "fit in" to particular categories valued by the neoliberal state."--Publisher's website
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1975-
http://library.link/vocab/creatorName
Wingard, Jennifer
Dewey number
306.4
Index
index present
LC call number
GT495
LC item number
.W56 2013
Literary form
non fiction
Nature of contents
bibliography
Series statement
Cultural studies/pedagogy/activism
http://library.link/vocab/subjectName
  • Human body
  • Human body
  • Human body
  • Neoliberalism
Label
Branded bodies, rhetoric, and the neoliberal nation-state, Jennifer Wingard
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Othering and branding : assembling neoliberal identities -- Branding the family : U.S. protectionism and the tie that binds -- (Dis)embodying the branding of protection : assemblage in the ICE age -- "José Padilla" and "Osama bin Laden" : material consequences of branding bodies -- From branding to bodies : (re)assembling the worker
Control code
814706850
Dimensions
cm.
Extent
pages
Isbn
9780739180211
Isbn Type
(electronic)
Lccn
2012043571
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)814706850
Label
Branded bodies, rhetoric, and the neoliberal nation-state, Jennifer Wingard
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Othering and branding : assembling neoliberal identities -- Branding the family : U.S. protectionism and the tie that binds -- (Dis)embodying the branding of protection : assemblage in the ICE age -- "José Padilla" and "Osama bin Laden" : material consequences of branding bodies -- From branding to bodies : (re)assembling the worker
Control code
814706850
Dimensions
cm.
Extent
pages
Isbn
9780739180211
Isbn Type
(electronic)
Lccn
2012043571
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)814706850

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