Coverart for item
The Resource Branding "real" in the "aerie Real" campaign : the commodification of women's issues in postfeminist advertising, by Joy Han

Branding "real" in the "aerie Real" campaign : the commodification of women's issues in postfeminist advertising, by Joy Han

Label
Branding "real" in the "aerie Real" campaign : the commodification of women's issues in postfeminist advertising
Title
Branding "real" in the "aerie Real" campaign
Title remainder
the commodification of women's issues in postfeminist advertising
Statement of responsibility
by Joy Han
Creator
Contributor
Author
Thesis advisor
Subject
Genre
Language
eng
Summary
This study examines the main messages presented in the "aerie Real" campaign as a case study in the uses of postfeminism to commodify the idea behind the term "real." The textual analysis of the campaign explores the uses of postfeminist discourse with a focus on the campaign's contributions to the sexualization of culture and its emphasis on individualism, choice, and empowerment of the girls and young women. Developed on a foundation of existing literature that addresses and problematizes the contemporary postfeminist media culture, this analysis implements grounded theory to look at the branding texts released through aerie's social media platforms during the initial launch of "aerie Real." Ultimately, it comments on the ways in which the campaign only serves to perpetuate the sexualization of women in underwear advertising rather than eliminate it
Cataloging source
MUU
http://library.link/vocab/creatorName
Han, Joy
Degree
M.A.
Dissertation note
Thesis
Dissertation year
2015.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorDate
1984-
http://library.link/vocab/relatedWorkOrContributorName
Mislán, Cristina
http://library.link/vocab/subjectName
  • Feminist theory
  • Branding (Marketing)
  • Body image in women
Label
Branding "real" in the "aerie Real" campaign : the commodification of women's issues in postfeminist advertising, by Joy Han
Instantiates
Publication
Note
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Cristina Mislan
Bibliography note
Includes bibliographical references (pages 70-73)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
970693671
Extent
1 online resource (v, 73 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (chiefly color)
Specific material designation
remote
System control number
(OCoLC)970693671
Label
Branding "real" in the "aerie Real" campaign : the commodification of women's issues in postfeminist advertising, by Joy Han
Publication
Note
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Cristina Mislan
Bibliography note
Includes bibliographical references (pages 70-73)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
970693671
Extent
1 online resource (v, 73 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations (chiefly color)
Specific material designation
remote
System control number
(OCoLC)970693671

Library Locations

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      38.944491 -92.326012
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