Coverart for item
The Resource Branding strategies for success, Larry Light [and others]

Branding strategies for success, Larry Light [and others]

Label
Branding strategies for success
Title
Branding strategies for success
Statement of responsibility
Larry Light [and others]
Contributor
Subject
Genre
Language
eng
Cataloging source
UMI
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.B73 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1949-
  • 1960-
  • 1963-
  • 1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Light, Larry
  • Kiddon, Joan
  • Till, Brian
  • Heckler, Donna
  • Mathews, Ryan
  • Wacker, Watts
  • Brunner, Robert
  • Emery, Stewart
  • Hall, Russ
http://library.link/vocab/subjectName
  • McDonald's Corporation
  • Branding (Marketing)
  • Brand name products
  • Product life cycle
  • Marketing
  • Storytelling
  • Corporate culture
  • Industrial design
  • New products
  • Industrial design coordination
  • McDonald's Corporation
  • Brand name products
  • Corporate culture
  • Industrial design
  • Industrial design coordination
  • Marketing
  • New products
  • Product life cycle
Label
Branding strategies for success, Larry Light [and others]
Instantiates
Publication
Note
A compilation of four FT Press/Pearson titles
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Six rules for brand revitalization : learn how companies lik McDonald's can re-energize their brands / Larry Light and Joan Kiddon -- The truth about creating brands people love / Brian D. Till and Donna Heckler -- What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker -- Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery, with Russ Hall
Control code
801811776
Dimensions
unknown
Extent
1 online resource (4 volumes in 1(xx, 218 pages
Form of item
online
Isbn
9780133039030
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000155
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)801811776
Label
Branding strategies for success, Larry Light [and others]
Publication
Note
A compilation of four FT Press/Pearson titles
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Six rules for brand revitalization : learn how companies lik McDonald's can re-energize their brands / Larry Light and Joan Kiddon -- The truth about creating brands people love / Brian D. Till and Donna Heckler -- What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker -- Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery, with Russ Hall
Control code
801811776
Dimensions
unknown
Extent
1 online resource (4 volumes in 1(xx, 218 pages
Form of item
online
Isbn
9780133039030
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000155
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)801811776

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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