Coverart for item
The Resource Branding strategies for success, Larry Light [and others]

Branding strategies for success, Larry Light [and others]

Label
Branding strategies for success
Title
Branding strategies for success
Statement of responsibility
Larry Light [and others]
Contributor
Subject
Genre
Language
eng
Member of
Cataloging source
UMI
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.B73 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1949-
  • 1960-
  • 1963-
  • 1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Light, Larry
  • Kiddon, Joan
  • Till, Brian
  • Heckler, Donna
  • Mathews, Ryan
  • Wacker, Watts
  • Brunner, Robert
  • Emery, Stewart
  • Hall, Russ
http://library.link/vocab/subjectName
  • McDonald's Corporation
  • Branding (Marketing)
  • Brand name products
  • Product life cycle
  • Marketing
  • Storytelling
  • Corporate culture
  • Industrial design
  • New products
  • Industrial design coordination
  • McDonald's Corporation
  • Brand name products
  • Corporate culture
  • Industrial design
  • Industrial design coordination
  • Marketing
  • New products
  • Product life cycle
Label
Branding strategies for success, Larry Light [and others]
Instantiates
Publication
Note
A compilation of four FT Press/Pearson titles
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Six rules for brand revitalization : learn how companies lik McDonald's can re-energize their brands / Larry Light and Joan Kiddon -- The truth about creating brands people love / Brian D. Till and Donna Heckler -- What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker -- Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery, with Russ Hall
Control code
801811776
Dimensions
unknown
Extent
1 online resource (4 volumes in 1(xx, 218 pages
Form of item
online
Isbn
9780133039030
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000155
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)801811776
Label
Branding strategies for success, Larry Light [and others]
Publication
Note
A compilation of four FT Press/Pearson titles
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Six rules for brand revitalization : learn how companies lik McDonald's can re-energize their brands / Larry Light and Joan Kiddon -- The truth about creating brands people love / Brian D. Till and Donna Heckler -- What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker -- Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery, with Russ Hall
Control code
801811776
Dimensions
unknown
Extent
1 online resource (4 volumes in 1(xx, 218 pages
Form of item
online
Isbn
9780133039030
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000155
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)801811776

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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