Coverart for item
The Resource Brandscendence : three essential elements of enduring brands, Kevin A. Clark

Brandscendence : three essential elements of enduring brands, Kevin A. Clark

Label
Brandscendence : three essential elements of enduring brands
Title
Brandscendence
Title remainder
three essential elements of enduring brands
Statement of responsibility
Kevin A. Clark
Creator
Subject
Language
eng
Summary
"In Brandscendence: Three Essential Elements of Enduring Brands, Clark outlines his formula for branding success and illustrates how it is applied by the world's most prominent brands. You will learn the three elements of Brandscendence, which Clark says are essential for brand endurance: relevance; context; and mutual benefit."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Clark, Kevin A
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
LC item number
C53 2004
Literary form
non fiction
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Brand name products
Label
Brandscendence : three essential elements of enduring brands, Kevin A. Clark
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Sensing Relevance: The Power of Perception
  • Stating Relevance: What's in a Name?
  • Creating Context and Integrating Experience
  • Brand Holons
  • Brandscendence in Action
  • Take Me Away: Travel and Transportation
  • Fine Wine to Fast Foods
  • Entertainment and Endurance
  • Becoming the Category
  • Business-to-Business Brands
  • Discovering Brandscendence (Relevance + Context) x Mutual Benefit
  • The Next Stage
  • Brandnext
  • Brandscendence in the Noncommercial World
  • Brand You
  • The IBM Think Strategy: Melding Business Strategy and Branding
  • Seeing Relevance: Listening and Leading in User-Centered Design
  • Putting the Brand and Branding in Context: Customer Equity Marketing Metrics
  • The Communications Model for Memes
  • Three Key Elements for the Journey to Brandscendence
  • Stages of Brandscendence
  • I Can Feel It: Relevance and Enduring Brand Values
  • Forever Young: Leveraging Context
  • We Trust Each Other: Mutual Benefit over Time
  • In Crisis, Culture Is Destiny
  • Experiencing Brandscendence
Control code
54817462
Dimensions
24 cm
Extent
viii, 247 pages
Isbn
9780793183036
Lccn
2004006707
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Brandscendence : three essential elements of enduring brands, Kevin A. Clark
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Sensing Relevance: The Power of Perception
  • Stating Relevance: What's in a Name?
  • Creating Context and Integrating Experience
  • Brand Holons
  • Brandscendence in Action
  • Take Me Away: Travel and Transportation
  • Fine Wine to Fast Foods
  • Entertainment and Endurance
  • Becoming the Category
  • Business-to-Business Brands
  • Discovering Brandscendence (Relevance + Context) x Mutual Benefit
  • The Next Stage
  • Brandnext
  • Brandscendence in the Noncommercial World
  • Brand You
  • The IBM Think Strategy: Melding Business Strategy and Branding
  • Seeing Relevance: Listening and Leading in User-Centered Design
  • Putting the Brand and Branding in Context: Customer Equity Marketing Metrics
  • The Communications Model for Memes
  • Three Key Elements for the Journey to Brandscendence
  • Stages of Brandscendence
  • I Can Feel It: Relevance and Enduring Brand Values
  • Forever Young: Leveraging Context
  • We Trust Each Other: Mutual Benefit over Time
  • In Crisis, Culture Is Destiny
  • Experiencing Brandscendence
Control code
54817462
Dimensions
24 cm
Extent
viii, 247 pages
Isbn
9780793183036
Lccn
2004006707
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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