Coverart for item
The Resource Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib

Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib

Label
Bricks to clicks : why some brands will thrive in e-commerce and others won't
Title
Bricks to clicks
Title remainder
why some brands will thrive in e-commerce and others won't
Statement of responsibility
David Feinleib
Creator
Author
Subject
Language
eng
Summary
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn: Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by understanding the key metrics you need to measure and optimize
Cataloging source
YDX
http://library.link/vocab/creatorName
Feinleib, David
Dewey number
658.054678
Illustrations
illustrations
Index
index present
LC call number
HF5548.32
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Electronic commerce
  • Business planning
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Business planning
  • Electronic commerce
Label
Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary
Control code
988060966
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781484228050
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
  • 10.1007/978-1-4842-2805-0
  • 9781484228043
Other physical details
color illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000898
Specific material designation
remote
System control number
(OCoLC)988060966
Label
Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary
Control code
988060966
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781484228050
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
  • 10.1007/978-1-4842-2805-0
  • 9781484228043
Other physical details
color illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000898
Specific material designation
remote
System control number
(OCoLC)988060966

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
Processing Feedback ...