The Resource Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib
Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib
Resource Information
The item Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn: Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by understanding the key metrics you need to measure and optimize
- Language
- eng
- Extent
- 1 online resource
- Contents
-
- Chapter 1: Transforming the Organization
- Chapter 2: Regaining Control
- Chapter 3: First Insight, Then Action
- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge)
- Chapter 5: Activate Your Brand Content
- Chapter 6: Using the Master Catalog
- Chapter 7: The Retailer Challenge (And Opportunity)
- Chapter 8: The eCommerce Flywheel
- Chapter 9: From Bricks to Clicks to Omnichannel
- Chapter 10: Glossary
- Isbn
- 9781484228050
- Label
- Bricks to clicks : why some brands will thrive in e-commerce and others won't
- Title
- Bricks to clicks
- Title remainder
- why some brands will thrive in e-commerce and others won't
- Statement of responsibility
- David Feinleib
- Language
- eng
- Summary
- Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn: Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by understanding the key metrics you need to measure and optimize
- Cataloging source
- YDX
- http://library.link/vocab/creatorName
- Feinleib, David
- Dewey number
- 658.054678
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5548.32
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Electronic commerce
- Business planning
- Sales & marketing
- Public relations
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Business planning
- Electronic commerce
- Label
- Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary
- Control code
- 988060966
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781484228050
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
-
- 10.1007/978-1-4842-2805-0
- 9781484228043
- Other physical details
- color illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- cl0500000898
- Specific material designation
- remote
- System control number
- (OCoLC)988060966
- Label
- Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary
- Control code
- 988060966
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781484228050
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
-
- 10.1007/978-1-4842-2805-0
- 9781484228043
- Other physical details
- color illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- cl0500000898
- Specific material designation
- remote
- System control number
- (OCoLC)988060966
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Bricks-to-clicks--why-some-brands-will-thrive-in/qwk1IOXzGVM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Bricks-to-clicks--why-some-brands-will-thrive-in/qwk1IOXzGVM/">Bricks to clicks : why some brands will thrive in e-commerce and others won't, David Feinleib</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
